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Orlando Owls Concept


AAO

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This one I started about 2 weeks ago, finished tonight. Let me know of any changes or tweaks I should make. Created my own typeface for 'Owls'. Don't know if i should use the primary logo with the head as the 'O' or if I should use the primary with the head floating above 'Owls'.

CompleteConcept-OrlandoOwls.gif

EDIT: Update 1

CompleteConcept-OrlandoOwlsEdit1.gif

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It looks good to me. The "eyebrows" look kind of odd. I always thought the horns, I guess you'd call them, were just on top of the head, not above the eyes. I could be wrong though. I actually think it might look better with the head above the wordmark. The head isn't quite reading enough as an O.

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Concept great. You did a job nice. I like the scheme color. There's only problem one:

They're not Owls Orlando

:lol:

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On 11/19/2012 at 7:23 PM, oldschoolvikings said:
She’s still half convinced “Chris Creamer” is a porn site.)
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Appreciate the feedback fellas. It's actually rendered from a reference pic of a great horned owl. And actually, shumway, the eyebrows are above the eyes, not protruding from the head.

Haha and TCR, the Pistons' did it back with their old logo, where Detroit wrapped around the bottom of the basketball, under pistons. Many minor league baseball teams have the city named under the team name. As long as the city is significant in the wordmark, it really shouldn't matter. It's understood they are the Orlando Owls.

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I don't give a damn what the Pistons did. "Death Rides A Teal Horse" was a terrible logo. That's a ringing endorsement NOT to do it. They fixed it, didn't they? It's a bad look. English is read top to bottom, left to right.

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This is looking really awesome, but here is what will help take it to the next level.

First, when I look at these images, I can tell a lot of effort was put into them. This is vital in order to let the execution of the solution compliment your idea. It is nearly impossible to flawlessly execute something in relatively little time. That is akin to being "in the zone" in a sport, which is very rare.

This is something I'm really happy to see in your work, because many of your concepts used to look like they took the lesser part of an evening to create; as if you were simply churning out images and text like an assembly line with very little conceptual thought, planning, or patience going into them. Effort shows in the final product, and this really shows great attention to detail and control of the medium.

This is rendered very, very well. The only problems I see are in the research. It's not that you did bad research or anything, but in my opinion, you could have found a much better subject to work from in order to capture the characteristic details of the great horned owl. There are much more grand examples than the one your image is modeled after. Check this one, for example:

Moran%20Great-Horned%20Owl.jpg

This is a regal example of the g.h.o. The head is much flatter and wider. It's very elliptical whereas yours is more round. The beak should be smaller, too. Your beak is way too large relative to the face. Check the photo to see how tiny the beak really is. There's a bunch of black feathers around it on the photo, too. It's really tiny. It also ends in a concave, pointed shape on top, rather than having the convex, round shape you've depicted.

You've got the big eyes, and you have good detail in them, another thing you've improved upon here in relation to your older concepts. They could be a touch bigger as well, though, and I definitely think the "horns" need to be larger and angled/rotated to be a little more vertical. Check out that sweet heart-shaped marking that follows the underside of the "horns" and curves around underneath the beak. Think about rendering that in order to really activate the face and give it some awesome depth and a characteristic g.h.o. trait.

The text is great. Perfect for the name. I love the "ORLANDO" typeface as well. It compliments the ragged "OWLS" typeface well. I kind of like the grey wave through the wordmark, giving it a Florida feel when the nickname offers little opportunity for geographic expression. I do not think the wordmark with the head as an "O" works as well as you'd like it to. In addition, I don't think the best solution is to float the head over the wordmark, either.

I would enlarge the head and squeeze it underneath the "WL" in "OWLS" and maybe arch the "OWLS" wordmark over it to frame it a little, kind of like the Ohio logo in my sig. Lastly, the "OO" mark looks kind of strange. I think it would work better as just an "O" logo. Maybe try to place the head inside an "O" and see how that works. Experiment with these ideas, and you will surely have a beautiful piece.

I'd also love to see a full-body owl perched on a branch to use as a secondary logo. A nice fat owl like you see in the picture. That's a really attractive owl, if I do say so myself.

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Wow tempest. Really appreciate your input. Honestly, I just saved it to a .doc. Nice reference pic as well. I didn't so much focus on accuracy of the exact specs on a great horned owl, i just wanted to emphasize the eyebrows as horns. But I agree with everything you've said. And I'm going to put it under the UW and arch the wordmark instead of slant it, and see how that works out. I could definitely work out a full bodied owl as well.

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Thanks TC. I actually don't know....for some reason, I'm thinking hockey. As much as I don't care for hockey really (dodges tomatoes), I feel this could go for a hockey team. Especially when I come up with the full-bodied owl. Actually, I think this could work for baseball as well.

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Thanks TC. I actually don't know....for some reason, I'm thinking hockey. As much as I don't care for hockey really (dodges tomatoes), I feel this could go for a hockey team. Especially when I come up with the full-bodied owl. Actually, I think this could work for baseball as well.

This would work well for baseball because both the O and owl head alternates would work as a cap logo.

liverpool-1.png
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Needs some work around the eyes. Owls have very distinguished eyes, as you can see in Tempests picture. The eyes are usually yellow, and there is a large circular area around them that begins on either side of the widest part of the bottom part of the beak and seems to meet above the beak creating almost like a unibrow effect.

Also, the beak should be a little narrower on the top. Your owl looks like a girl puckering up to give someone a kiss, due to the eyes and beak. But I think if you work on these things, you can really have a sweet concept here.

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