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Plaid party UK, Sonic logo


paynomind

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The device is quite often referred to as a Mnemonic in the branding business - a short, memorable string of notes or tones (often as the soundtrack over the client's logo in audiovisual use). The 3 distinctive notes that NBC uses in its IDs for instance, even used as an hour chime and inserted in the musical arrangement of show themes in its news division.

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I thought a mnemonic was anything sensory that's supposed to engrain the brand to memory, not just audio. For instance, at the end of Intel commercials (until recently), there was a distinctive animation that they used to play after every comercial, not just their little audio lick, to reinforce their image in your head. As consistantly as they used it, that motion graphics piece was really ubiquitous and helped reinforce the logo and brand name you were about to see.

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