paynomind Posted February 23, 2006 Share Posted February 23, 2006 Sonic Logo for PlaidInteresting concept of calling a tune a 'sonic logo.'Though I like the viral way they are getting it out there, with ringtones. NCFA Sunset Beach Tech - Octopi ΓΔΒ! Going to college gets you closer to the real world, kind of like climbing a tree gets you closer to the moon. "...a nice illustration of what you get when skill, talent, and precedent are deducted from 'creativity.' " - James Howard Kunstler Link to comment Share on other sites More sharing options...
Avenger Posted February 26, 2006 Share Posted February 26, 2006 Yeah.. I've never heard of it being referred to as a 'sonic logo' either... I have heard 'aural branding', though. Link to comment Share on other sites More sharing options...
harva4 Posted February 26, 2006 Share Posted February 26, 2006 Hmm, intersting Avenger. What's your point? Help we win a Packers contest by clicking here! Link to comment Share on other sites More sharing options...
Pixelboy Posted February 26, 2006 Share Posted February 26, 2006 The device is quite often referred to as a Mnemonic in the branding business - a short, memorable string of notes or tones (often as the soundtrack over the client's logo in audiovisual use). The 3 distinctive notes that NBC uses in its IDs for instance, even used as an hour chime and inserted in the musical arrangement of show themes in its news division. Link to comment Share on other sites More sharing options...
Avenger Posted February 26, 2006 Share Posted February 26, 2006 I thought a mnemonic was anything sensory that's supposed to engrain the brand to memory, not just audio. For instance, at the end of Intel commercials (until recently), there was a distinctive animation that they used to play after every comercial, not just their little audio lick, to reinforce their image in your head. As consistantly as they used it, that motion graphics piece was really ubiquitous and helped reinforce the logo and brand name you were about to see. Link to comment Share on other sites More sharing options...
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