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New Prime Logo


uniguy22

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A TV station in Canada called Prime is changing their name and logo. The new name is TVtropolis. I kind of like the new logo, its simple, but it works.

New Logo

tv_tropolis.jpg

Old Logo

prime.gif

Looks like a giant step backward, in my opinion.

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Were they related to Global? It looks like the same old logo and they must have changed since Global changed theirs.

I kinda like the use of the test pattern colour bars to make it look like a city. Upgrade.

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A TV station in Canada called Prime is changing their name and logo. The new name is TVtropolis. I kind of like the new logo, its simple, but it works.

New Logo

tv_tropolis.jpg

Old Logo

prime.gif

Looks like a giant step backward, in my opinion.

Are you joking. Take another look at the Prime logo, but this time notice all the terrible things about it.

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Are you joking. Take another look at the Prime logo, but this time notice all the terrible things about it.

Yeah, but the half-moon could be made into some kind of an icon, but when you use the colored bars/cityscape deal, at least in one color, it's going to be a little harder to distinguish.

At least, that's what I think. I don't know much/anything about Canadian TV, so I don't know if the Prime logo is very iconic. I just don't see how seven escalating bars can be.

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the tvtropolis logo is pretty good for it's name, although i would have done a few things differently.

i like the idea of a "metropolis" silhouette, but i would have maybe assigned building heights to the letters in the logo...for example, the "t" is .20" high while the "v" is .22" and the "o" is .15", based on a 26 letter alphabet....sorta like this:

tvtropolis.gif

pretty simple idea, that can be used for all their branding purposes.

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the tvtropolis logo is pretty good for it's name, although i would have done a few things differently.

i like the idea of a "metropolis" silhouette, but i would have maybe assigned building heights to the letters in the logo...for example, the "t" is .20" high while the "v" is .22" and the "o" is .15", based on a 26 letter alphabet....sorta like this:

tvtropolis.gif

pretty simple idea, that can be used for all their branding purposes.

OK idea, but then you lose the (I think more important) connection to the test pattern.

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the tvtropolis logo is pretty good for it's name, although i would have done a few things differently.

i like the idea of a "metropolis" silhouette, but i would have maybe assigned building heights to the letters in the logo...for example, the "t" is .20" high while the "v" is .22" and the "o" is .15", based on a 26 letter alphabet....sorta like this:

tvtropolis.gif

pretty simple idea, that can be used for all their branding purposes.

OK idea, but then you lose the (I think more important) connection to the test pattern.

which isn't a bad thing, since a test pattern generally means nothing is on. right?

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Honestly, the buildings in the TVtropolis logo are extremely well designed and very easy to read. The logo you've created here, Joel, is much harder to read because of the clutter. I think there are too many letters in TVtropolis for each letter to have a building. The 7 buildings in the original is about perfect, in my opinion. I think it's really well designed, and byt the way, I am in love with the typography style that's been used here.

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Honestly, the buildings in the TVtropolis logo are extremely well designed and very easy to read. The logo you've created here, Joel, is much harder to read because of the clutter. I think there are too many letters in TVtropolis for each letter to have a building. The 7 buildings in the original is about perfect, in my opinion. I think it's really well designed, and byt the way, I am in love with the typography style that's been used here.

i don't disagree, especially since i did that mockup in between typing what i typed and hitting the "add reply" button....basically i was just satisfying my own curiosity.

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Yeah, but the half-moon could be made into some kind of an icon, but when you use the colored bars/cityscape deal, at least in one color, it's going to be a little harder to distinguish.

You can always greyscale the bars, leaving the shame of the test pattern of the bars as the distinguishing identity in place.

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  • 2 weeks later...
Were they [Prime] related to Global? It looks like the same old logo and they must have changed since Global changed theirs.

With one or two exceptions, the Canadian networks owned by CanWest Global all have or have had the arc logo. This includes the Global network, Prime (now TVtropolis), the CH channels, and DejaView. CanWest is starting to employ new branding on many of these channels. The first was Global with their "greater than" branding. TVtropolis followed suit. It looks like CH may follow suit this fall, quite possibly with a new name to boot.

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I have to watch M*A*S*H on Tv-Tropolis now?

No, you GET to watch M*A*S*H on it now! :D

They added some new shows to their repetoir too, so I'm happy.

M*A*S*H, Frasier, and Married... with Children all in the same block is amazing.

The logo that they keep in the bottom right corner of the screen is way too big though... they leave the bars in and it's annoying

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