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from Yahoo:

Bush fined by NFL for wearing unauthorized cleats

JACKSON, Miss. (AP) -- New Orleans rookie running back Reggie Bush drew more than just rave reviews for his fancy footwork Saturday in the Saints' preseason victory over the Tennessee Titans.

He also drew a fine.

The NFL objected to the No. 2 overall pick in the 2006 NFL draft wearing his new Adidas cleats. The league only allows players to wear Nike or Reebok shoes during games because of a marketing partnership.

Both Bush and the top pick in the draft, defensive end Mario Williams of North Carolina State, have signed endorsement deals with Adidas. The shoes in question are black with gold highlights and logo.

The fine was thought to be $10,000, but Bush, the 2005 Heisman Trophy winner, originally said he was unsure of the total. He confirmed the fine after Monday's afternoon practice.

"Adidas took care of it," Bush said of the fine.

Bush rushed for 59 yards on six carries and caught two passes for 10 yards in his pro debut. The former Southern Cal back played about a quarter.

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the link:

http://sports.yahoo.com/nfl/news?slug=ap-s...ov=ap&type=lgns

the story:

The NFL objected to the No. 2 overall pick in the 2006 NFL draft wearing his new Adidas cleats. The league only allows players to wear Nike or Reebok shoes during games because of a marketing partnership.

Both Bush and the top pick in the draft, defensive end Mario Williams of North Carolina State, have signed endorsement deals with Adidas. The shoes in question are black with gold highlights and logo.

The fine was thought to be $10,000, but Bush, the 2005 Heisman Trophy winner, originally said he was unsure of the total. He confirmed the fine after Monday's afternoon practice.

"Adidas took care of it," Bush said of the fine.

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It sure seems like Adidas buying Reebok would mean they DID in fact take over all of their contracts. I'm guessing that the fine is just semantics since the logo is different, despite the money all going to the same corporation. Kinda like driving a Buick Rendezvous in a nascar event.. sure it is GM just like Chevy, but its not what is in the contract.

I for one love Adidas and am not convinced about Bush.

Maybe its the name, I dunno.

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Right now, Nike, Reebok, and Under Armour (as of last week), are the only footwear companies allowed to have their logos visible during NFL games. All other brands, including adidas, have to be covered up by tape. I imagine there's a pretty hefty fee associated with becoming an "official footwear supplier for the NFL." Here's an article from NFL.com on the recent Under Armour deal: http://www.nfl.com/news/story/9589950

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Right now, Nike, Reebok, and Under Armour (as of last week), are the only footwear companies allowed to have their logos visible during NFL games.  All other brands, including adidas, have to be covered up by tape.  I imagine there's a pretty hefty fee associated with becoming an "official footwear supplier for the NFL."  Here's an article from NFL.com on the recent Under Armour deal:  http://www.nfl.com/news/story/9589950

The NFL says that die Marke mit drei Streifen is verboten, yet *CLICK CLACK* is Kosher? Lame. <_<

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Bush should not be fined for this, only because Adidas owns Reebok.

That said, if companies will be paying fines like this, perhaps the NFL should eschew fines for uniform violations to suspensions? After all, they were threatening Jake Plummer with it last year.

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With all the talk of increased fines for endzone celebrations, I honestly wouldn't be surprised if companies start paying for those too. As much as you may hate Chad Johnson's touchdown antics, they're always on Sportscenter and provide more exposure for his sponsors.

For $10,000 adidas couldn't buy this much ad/exposure time about Bush's cleats. Now it's been picked up by the Associated Press, and is a common news story that people (including us) are talking about. Sounds like a little guerilla marketing to me.

Edit: Sorry - I just read dpnation's post and the second half of mine is a repeat. They hit the nail right on the head though.

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I still don't fully understand why the NFL (and, regarding accessories, the NBA) has such a stringent policy. I know Jim McMahon did wonders to hurt the case for individual athletes having their own deals for accessories, but come on - they're the cleats. I can see them having problems with cleats being different colored (like if, say, Bush comes in wearing fully gold boots); that's one thing. but brands? pffbt. no fun league indeed. this problem doesn't seem to exist in other major global sporting leagues (player's personal athletics contract vs. team's contract, that is).

paynomind, I've seen bush play in person - it's just not fair. give him a year or two to adjust to the NFL, and see genius at work. he had a full speed up on everyone last year, and it's both awe-inspiring and fun to watch in person.

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Kinda like driving a Buick Rendezvous in a nascar event.. sure it is GM just like Chevy, but its not what is in the contract.

Actually you can drive a Pontiac or a Buick or whatever, but you have to pay the crazy fees that it entails to introduce a new manufacturer. (Hence why GM dropped Pontiac, it's a little expensive to run two at once)

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As said on ESPN, this is great for adidas. You can bet your money that kids all over the country will be flocking to stores to grab these. The fine was known to happen before the whole thing. Adidas loses 10,000, but probably gains millions. Smart move IMO by adidas. This has happened before. If you can remember when Michael Jordan started wearing Air Jordans, he was fined. Look where we are today, they've sold millions of shoes, and started a new brand. Publicity, good or bad, never hurts, and the marketing execs known what they're doing.

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Though Reebok and adidas are corporate cousins, the NFL views them as two different companies. Based on the contract that the NFL waved at the adidas people, the Reebok vector is the only logo that can represent their company on-field. adidas doesn't see it that way and negogiations are on-going.

Reebok was under the impression that, as the primary on-field partner, they could allow another manufacturer's logo to be visable. The NFL sees that decision as theirs and they want a fee for it.

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patsoxsig3.png

Fonz, this is the best sig I have ever seen.

If anybody knows better, correct me if I'm wrong, but I believe the NFL has a progressive system of fines regarding uniform violations that includes increasing fines leading to suspensions. I'm not saying these are the official numbers, but it would be something like this:

1st offense: $10K fine

2nd offense: $25K fine

3rd offense: $50K fine

4th offense: suspended 1 game + $100K fine

5th offense: suspended 4 games + $100K fine

So under this, if Bush keeps wearing his Adidas cleats, eventually he WILL be suspended.

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It sure seems like Adidas buying Reebok would mean they DID in fact take over all of their contracts. I'm guessing that the fine is just semantics since the logo is different, despite the money all going to the same corporation. Kinda like driving a Buick Rendezvous in a nascar event.. sure it is GM just like Chevy, but its not what is in the contract.

I for one love Adidas and am not convinced about Bush.

Maybe its the name, I dunno.

You're probably right that they technically picked up the contracts.

What I mean though is that they would shift manufacturing and all that stuff to their standards. I imagine that right now they're still using everything Reebok did, just it's owned by Adidas.

Reebok's quality is so, so, so awful.

I've still yet to find a Rams jersey with accurate striping since the side panels went away.

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