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St. Mary's to get new logo


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Saint Mary's Athletics to Re-Design Gael Logo

Sports Marketing and Design Firm, Osaki Design, INC. Has Been Hired

Aug. 10, 2006

Moraga, CA - Saint Mary's College of California has hired Osaki Design, INC., an Oakland based sports marketing and design firm, to redesign the new Gael logo. Osaki Design, INC. comes very highly recommended after recently completing projects for San Diego State University and Sacramento State University.

The Saint Mary's Athletic Department will design a dynamic, consistent and recognizable Gael logo that will fit within the institution's own identity system. This new identity system will consist of primary and secondary marks, including a style guide. The College has formed a 20-member design review committee made up of representatives from the alumni association, faculty, staff, student life, athletic department, coaches, and students. The purpose of the design review committee is to provide direction, and input on the wide range of designs presented by Osaki Design, INC. This committee is being co-chaired by Katie Davis, Director of External Relations and Mike Samuels, Director of Marketing and Advertising.

The design process will begin in August and conclude in November. This entire process will cover everything from the research phase, which will include historical fact gathering, interviews with alumni and community leaders to one-one interviews with coaches, players and members of the institution. Focus groups and surveys will also be conducted with season ticket holders, community members and alumni.

An exact date for the unveiling of the new logo has yet to be determined, but a tentative timeline indicates the process should be completed by November.

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A step up for SMC. Their athletic programs - at the very least, men's basketball - have been on the up-and-up for a couple of years now, and the diagonal "SMC" logo doesn't cut it. With a new logo and some new unis, not to mention better talent slowly coming in, the team might look pretty good on the courts soon.

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  • 10 months later...

all the kids and teens that live there call it "Bore-aga"

This is coming from someone who actually has seen firsthand the devastation that is Placerville, CA? :therock:

Placerville is awesome. Moraga is the OC of the bay area

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all the kids and teens that live there call it "Bore-aga"

This is coming from someone who actually has seen firsthand the devastation that is Placerville, CA? :therock:

Placerville is awesome. Moraga is the OC of the bay area

but its suck a pain in the ass to get to. damn windy roads

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all the kids and teens that live there call it "Bore-aga"

This is coming from someone who actually has seen firsthand the devastation that is Placerville, CA? :therock:

Placerville is awesome. Moraga is the OC of the bay area

Not really. Moraga is really nothing but old people, with the small exception of the St Mary's student body of course.

and to stay on topic here, the New SMC logo is rather clever.

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I like the idea of keeping the old 'SMC' look but with a modern touch. It's different.

Speaking of WCC school changing their logos... Can't believe this one sneaked by us. Portland changed their look. This is the new Pilots logo and wordmark.

NewLogoWide.jpg

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stma-05-logo-left-index.gif

http://smcgaels.cstv.com/genrel/072107aad.html

That's quite an explanation for three (four counting the Floating G) simple letters mushed together....

I love this logo. One of my favorite styles of logos are letters knotted together. dodgers, yankees, mets are cool, but I really like St. Mary's version. I think it would look sweet on a hat. compared to what they have now:

089n-s.jpg

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I like the idea of keeping the old 'SMC' look but with a modern touch. It's different.

Speaking of WCC school changing their logos... Can't believe this one sneaked by us. Portland changed their look. This is the new Pilots logo and wordmark.

NewLogoWide.jpg

and as a portland native, i have to say it looks like crap

portland.jpg

beats that any day of the week

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