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Under Armour Senior Bowl 2007


bselig

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I annot say I am surprised. Look for UA to come under the NFL Equipment flag with Reebok being bought out by Adidas. I have seen a few players wearing the UA shoes without spatting them over. Julius Jones coming to mind. Nice logo even with the strong NFL preseence in the logo.

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UnderArmour had definitely made some big inroads with the NFL - they recently become an official footwear provider (meaning players don't have to tape over their cleats this season) for the NFL, along with Reebok, Nike, and adidas. adidas just jumped in this year as an official footwear provider, probably due to the Reebok acquisition and also adidas' signing of Reggie Bush and all the news created about his gold cleats and subsequent fine in the preseason. UnderArmour's cleat business has been very strong though, they've done a great job with their marketing and creating buzz around it.

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