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Togo's sandwich shops have a new logo


IronChefShark

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togos.jpg

this is thier flagship store and corporate HQ in downtown San Jose.

for reference the outgoing logo can be seen at the official website

I admit, I kinda like the surfer on the sammich icon thingy, but the text does not harmonize well with it at all, and its poorly designed as it is.

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togos.jpg

this is thier flagship store and corporate HQ in downtown San Jose.

for reference the outgoing logo can be seen at the official website

I admit, I kinda like the surfer on the sammich icon thingy, but the text does not harmonize well with it at all, and its poorly designed as it is.

I'm the opposite... I think the text looks fine, but the surfer is poorly designed.

Still, a major upgrade from the boring logo they had.

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Surfer on a sandwich... why? What's the rational behind that? Do only surfers eat at Togo's or are they marketing specifically toward surfers?

Im thinking its because they want to emphasise that its a company that started out in California.

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