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This is a smart idea by Tropicana.

I think the Twister logo is well done and achieves its purpose. By minimizing the "Tropicana" part of the logo, it makes it more of an adult beverage and also a beverage that attracts "teens". You can tell that is what they are trying to do. I believe the new logo effectively does this, it'll attract those people that didn't want to be drinking "childrens juice" and now give them something edgier to drink so they don't feel as retarded.

The logic behind it is retarded as people shouldn't really care but the plan works because people as a whole, are stupid. Good work Tropicana.

The logo works well for its purpose and is well designed.

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