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Lipton Brisk Iced Tea gets a new label


BadSeed84

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Just when you think they can't choose a worse typeface than they already had for the word "brisk", they went ahead and did it anyway.

Awful, just awful.

I actually bought the product every once in a while, but I wouldn't be caught dead holding that can/bottle in my hand.

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I saw the Green Tea 20 oz. bottle version earlier today and was not sure if it was a tea or a new Pepsico soda. Overall, I think they are trying to make tea "cool" for the teen (13-19) market. Those from 18-25 may also look to it, but those older, like me, may think it is too busy and messy. The Coca-Cola/Nestea partnership have better packaging on a consistent basis.

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why is it Iced Brisk Iced Tea? How many times can it be iced?

Is that a rhetorical question, Brian? If so, the answer must be... 7. No! 8. :blink:

How redundant is Iced Brisk GREEN Iced Green Tea? And why is green tea now apple-flavored? WTF, Lipton? And why is Sanjaya lurking in the top left corner of the picture? Aren't his 15 minutes over yet?

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I actually bought the product every once in a while, but I wouldn't be caught dead holding that can/bottle in my hand.

"Give it an extreme look, kids today love that"

- Lipton marketing guy

*sigh*

- designer of cans

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these look really really bad. even a non-designer would know these are horrible. Iced Brisk Green Iced Green Tea? even my son knows thats wrong, and i don't have any kids.

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why is it Iced Brisk Iced Tea? How many times can it be iced?

Is that a rhetorical question, Brian? If so, the answer must be... 7. No! 8. :blink:

How redundant is Iced Brisk GREEN Iced Green Tea? And why is green tea now apple-flavored? WTF, Lipton? And why is Sanjaya lurking in the top left corner of the picture? Aren't his 15 minutes over yet?

Tea? How was *I* supposed to know that it's tea? It only says 'tea' on the label once!

And, yeah... APPLE? Huh? Whose idea was that?

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This is so totally sweet. Us kidz are gonna buy this right off the shelf. It is so awesome to have a drink only for kidz!

On a side note it appears as the Diet Brisk isn't iced twice :mad:. I don't like how companies think that they are making their beverages "cool" by giving them outrageous lables, such as Sprite and Pepsi (I mean rims, come on!).

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Overall, I think they are trying to make tea "cool" for the teen (13-19) market. Those from 18-25 may also look to it, but those older, like me, may think it is too busy and messy.

I'm 18 and I love tea.

I actually bought the product every once in a while, but I wouldn't be caught dead holding that can/bottle in my hand.

I don't see why the look of something can make you not want to buy it. Well, I guess that's your personal preference. Personally I would rather have some nice thirst quenching iced tea, no matter what the packaging looked like, but thats just me.

Man I'm thirsty for some tea know!

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  • 4 weeks later...
Overall, I think they are trying to make tea "cool" for the teen (13-19) market. Those from 18-25 may also look to it, but those older, like me, may think it is too busy and messy.

I'm 18 and I love tea.

I actually bought the product every once in a while, but I wouldn't be caught dead holding that can/bottle in my hand.

I don't see why the look of something can make you not want to buy it. Well, I guess that's your personal preference. Personally I would rather have some nice thirst quenching iced tea, no matter what the packaging looked like, but thats just me.

Man I'm thirsty for some tea know!

Example:

snapple_1.jpg = Yummy looking.

The Lipton Brisk can looks like it's yelling at me. No thanks.

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