thinkkre8tiv Posted May 3, 2007 Share Posted May 3, 2007 Thomas More College and its athletic department announced a new identity for the Thomas More Saints in the form of a new logo.The Saints logo, which was designed by Jim Ward Designs, will replace the script Saints Thomas More has used for the last four seasons. Along with the logo change, Thomas More has announced that its school colors will be reflex blue and white.?The athletic department is excited about the new look for the school and its sports programs,? said athletics director Terry Connor. ?It's a bolder identity that the entire campus and college community will embrace.?Source:The Cincinnati Post Link to comment Share on other sites More sharing options...
BallWonk Posted May 3, 2007 Share Posted May 3, 2007 In general, I like it. Two quibbles:1. There's an awful lot of silver in there for a school whose colors are blue and white. Especially when a central element of the logo, the negative-space cross, relies on the silver to be visible.2. I find the cross between the I and the N distracting. It introduces an unnatural break within the letters, and anyway it's redundant. I think we can be pretty sure that nobody looking at a giant quasi-gothic "Saints" is going to wonder whether the school in question is affiliated with Hinduism. I guess points should be awarded for not just making the letter T a cross, however. The school's athletic programs seem to center on softball and baseball, and that Saints script should look great on a baseball uniform. I wonder what the school has in mind for the caps -- an as-yet unseen TM logo, the gothic S from the Saints script, or the Thomas More bust? I'd be interested to see the uniform, if indeed the school gets new baseball unis for the new logo. Link to comment Share on other sites More sharing options...
winghaz Posted May 3, 2007 Share Posted May 3, 2007 And Thomas More uses an ax in its logo? Link to comment Share on other sites More sharing options...
slapshot Posted May 3, 2007 Share Posted May 3, 2007 Link to comment Share on other sites More sharing options...
Sir Donald Posted May 3, 2007 Share Posted May 3, 2007 The above ones not so bad. Never thought I'd see St. Thomas Moore as a mascot though... Link to comment Share on other sites More sharing options...
kmw_29 Posted May 3, 2007 Share Posted May 3, 2007 For some reason, the "S" drops off for me, and at a quick glance, I see "AINTS". Sounds like a good name for a winning team. Link to comment Share on other sites More sharing options...
DG_ThenNowForever Posted May 3, 2007 Share Posted May 3, 2007 That reminds me of this: Link to comment Share on other sites More sharing options...
floydnimrod Posted May 3, 2007 Share Posted May 3, 2007 That reminds me of this:I thought that too!Why is St. Thomas More coming at us?Is he the Flash? Link to comment Share on other sites More sharing options...
leopard88 Posted May 3, 2007 Share Posted May 3, 2007 The above ones not so bad. Never thought I'd see St. Thomas Moore as a mascot though...Why not? He's a man for all seasons.As for the logo, I like it a lot. It's clean and simple, but with a somewhat unique wordmark that really fits the name. Link to comment Share on other sites More sharing options...
walkdesign Posted May 3, 2007 Share Posted May 3, 2007 I really don't like it. The colors are really too flat, the typography doesn't seem even to me and I not sure what the streaks for, was Thomas Moore fast?I think it is like looking at a trace of Thomas Moore that they tried to apply some modern elements too. I just don't care for it. I also think the cross seams forced. Link to comment Share on other sites More sharing options...
leggman01 Posted May 4, 2007 Share Posted May 4, 2007 the primary logo looks like a photo that has been "live traced"...and i agree...what the hell are the streaks for? - the wordmark has some potential, though Link to comment Share on other sites More sharing options...
gordie_delini Posted May 4, 2007 Share Posted May 4, 2007 Not a fan of this one. I think they tried to give this design a Rickabaugh feel and fell well short of the mark. Link to comment Share on other sites More sharing options...
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