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London 2012 Unveils Logo


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The only thing that the Vancouver logo has over the London logo is that you can tell what the Vancouver logo is. The London logo looks like a series of pointy blotches.

Both logos fall short because they fail to use images that represent the whole of the host nation. When a city is chosen as an Olympic site it's not just a big deal for the city, it's a big deal for the country.

For the 2010 games, sure Vancouver is the host city, but in the larger scheme of things it's Canada hosting the world. Rather then use an emblem that represents one part of Canada (the Inuit), the maple leaf should have been used, as it transcends the many parts of the country to represent Canada as a whole. That's why it was chosen as our national emblem, and that's why it should be featured on the 2010 Vancouver logo.

I presume that you've had a problem with the majority of individual Olympic Games logos, as most have failed to represent the countries as a whole. More often than not, the symbolism contained in the majority of Olympic Games logos has had local relevance, as opposed to national significance. Which, given that an individual city (or region) within a country is hosting the Olympic Games, is as it should be.

Log on to the official Olympic Games website and check out the "Emblem" heading under each individual Games section. You'll find that even some emblem elements that you presumed were included because of national symbolism (for instance, the stars in the logo of the Atlanta Games) had vastly different significance.

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Its just got worse for the Oh No Logo

from bbc.co.uk

Epilepsy fears over Olympic logo

The new logo for the 2012 London Olympic Games is to be removed from the organisers' website after fears it could trigger epileptic fits.

Prof Graham Harding, who developed the test used to measure photo-sensitivity levels in TV material, said it should not be broadcast.

Charity Epilepsy Action said it had received calls from people who suffered fits after seeing the animated logo.

Organisers London 2012 said it was looking into it as a matter of urgency.

The jagged emblem, based on the date 2012, was unveiled on Monday.

Professor Harding is an expert clinical neuro-physiology and he designed a test which all moving adverts need to undergo to check they will not trigger a reaction in people with epilepsy.

He told BBC London 94.9FM: "The logo should not be shown on TV at all at the moment.

"It fails Harding FPA machine test which is the machine the television industry uses to test images.

"And so it does not comply with Ofcom guidelines and is in contravention of them."

London 2012 told BBC London: "We are taking it very seriously and are looking into it as a matter of urgency."

Christopher Filmer rang BBC London 94.9FM to say he suffered a seizure while watching the logo on television and his girlfriend also suffered a fit and needed hospital treatment.

"The logo came up on TV and I was thinking about the 2012 and then I was out," he said.

Epilepsy Action said it had been a hot topic on its website's messageboards.

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Its just got worse for the Oh No Logo

from bbc.co.uk

Epilepsy fears over Olympic logo

The new logo for the 2012 London Olympic Games is to be removed from the organisers' website after fears it could trigger epileptic fits.

Prof Graham Harding, who developed the test used to measure photo-sensitivity levels in TV material, said it should not be broadcast.

Charity Epilepsy Action said it had received calls from people who suffered fits after seeing the animated logo.

Organisers London 2012 said it was looking into it as a matter of urgency.

The jagged emblem, based on the date 2012, was unveiled on Monday.

Professor Harding is an expert clinical neuro-physiology and he designed a test which all moving adverts need to undergo to check they will not trigger a reaction in people with epilepsy.

He told BBC London 94.9FM: "The logo should not be shown on TV at all at the moment.

"It fails Harding FPA machine test which is the machine the television industry uses to test images.

"And so it does not comply with Ofcom guidelines and is in contravention of them."

London 2012 told BBC London: "We are taking it very seriously and are looking into it as a matter of urgency."

Christopher Filmer rang BBC London 94.9FM to say he suffered a seizure while watching the logo on television and his girlfriend also suffered a fit and needed hospital treatment.

"The logo came up on TV and I was thinking about the 2012 and then I was out," he said.

Epilepsy Action said it had been a hot topic on its website's messageboards.

This whole thing seems like it belongs in a Seinfeld episode.

George: "She looked at the orange potato chip logo and just started shaking!"

Jerry: "Shaking?"

G: "Shaking!"

J: "Shaking like she was cold?"

G: "Shaking like she was electrocuted Jerry!!!!"

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Wow. What a terrible logo. The people who run the show keep telling me that it could "evolve". What the hell does that mean? Pokemon evolve. Species evolve. Logos do not evolve. If a logo sucks, or if you want it changed, you just change it. You do not evolve it.

Furthermore, what terrible colors they picked. The olympics rings give you a great set of colors that look good together. What's wrong with just using those?

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Wow. What a terrible logo. The people who run the show keep telling me that it could "evolve". What the hell does that mean? Pokemon evolve. Species evolve. Logos do not evolve. If a logo sucks, or if you want it changed, you just change it. You do not evolve it.

I love that Pokemon comes first.

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Not sure if this has been posted, but the proposed design for the Chicago 2016 Olymics has been disallowed because of a rule from the IOC that states "shall not contain the Olympic symbol, the Olympic motto, the Olympic flag, any other Olympic-related imagery [such as] flame, torch, medal, etc." Which is a real shame, because this would of been a GREAT rebound from London.

col.gif

Source.

The Chicago logo was indeed already discussed here.

Actually, according to one of the articles cited on that thread, Olympic imagery is only prohibited for the bid logos. If Chicago is actually awarded the 2016 Games, the rule no longer applies, so conceivably they could just bring this logo back (although as I mentioned on that thread, at first glance the logo looked more to me like Cloud City from The Empire Strikes Back than a torch).

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The only thing that the Vancouver logo has over the London logo is that you can tell what the Vancouver logo is. The London logo looks like a series of pointy blotches.

Both logos fall short because they fail to use images that represent the whole of the host nation. When a city is chosen as an Olympic site it's not just a big deal for the city, it's a big deal for the country.

For the 2010 games, sure Vancouver is the host city, but in the larger scheme of things it's Canada hosting the world. Rather then use an emblem that represents one part of Canada (the Inuit), the maple leaf should have been used, as it transcends the many parts of the country to represent Canada as a whole. That's why it was chosen as our national emblem, and that's why it should be featured on the 2010 Vancouver logo.

I presume that you've had a problem with the majority of individual Olympic Games logos, as most have failed to represent the countries as a whole.

Yes, you would be right.

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Whoever designed this should lose their license to design a logo for anybody.

If only you had to have a license to design logos...the world of identity would be so much more beautiful.

Its a terrible logo...but is it me or is the zero/austrailia at the top right in the shape of the UK?

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The only thing that the Vancouver logo has over the London logo is that you can tell what the Vancouver logo is. The London logo looks like a series of pointy blotches.

Both logos fall short because they fail to use images that represent the whole of the host nation. When a city is chosen as an Olympic site it's not just a big deal for the city, it's a big deal for the country.

For the 2010 games, sure Vancouver is the host city, but in the larger scheme of things it's Canada hosting the world. Rather then use an emblem that represents one part of Canada (the Inuit), the maple leaf should have been used, as it transcends the many parts of the country to represent Canada as a whole. That's why it was chosen as our national emblem, and that's why it should be featured on the 2010 Vancouver logo.

I presume that you've had a problem with the majority of individual Olympic Games logos, as most have failed to represent the countries as a whole.

Yes, you would be right.

To expand on my point, national emblems and motifs are featured on their fair share of Olympic logos as well.

Summer:

solympiclogosnationalemblems.png

Winter:

wolympiclogosnationalemblems.png

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Its a terrible logo...but is it me or is the zero/austrailia at the top right in the shape of the UK?

I doubt it. If it was meant to be the UK then it's just as f'ed up as the "2012" elements.

map.gif2012olympic0.png

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Everything that need to be said about this logo has been said.

But, I want to add my 2 cents.....

:puke:logo_pa203.jpg

WHO IN GOD'S NAME THOUGHT THIS PIECE OF HOT NEON PINK 80s GRAFITTI/CARTOON PORN WOULD MAKE A GREAT OLYMPIC LOGO?: :cursing:

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