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Lancia logo


Dave Ship

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Lancia, a brand of Fiat Group, has announced the change of their historic logo.

The change of logo coincides with the centenary of Lancia.

Honestly when I see this logo for the first time I said: "Where's the history?".

Where's the soul of Lancia? Where are all the elements of the Lancia history? The flag with the name Lancia supported by the nozzle? The steering wheel?

Sure, this is a modernization but it's something empty. Without soul.

Instead of give attention to the tradition of the brand they delete everything.

lanciaez8.jpg

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