Jump to content

Lancia logo

Dave Ship

Recommended Posts

Lancia, a brand of Fiat Group, has announced the change of their historic logo.

The change of logo coincides with the centenary of Lancia.

Honestly when I see this logo for the first time I said: "Where's the history?".

Where's the soul of Lancia? Where are all the elements of the Lancia history? The flag with the name Lancia supported by the nozzle? The steering wheel?

Sure, this is a modernization but it's something empty. Without soul.

Instead of give attention to the tradition of the brand they delete everything.


Link to comment
Share on other sites


This topic is now archived and is closed to further replies.

  • Create New...

Important Information

By using this site, you agree to our Terms of Use.