Dave Ship Posted June 11, 2007 Share Posted June 11, 2007 Lancia, a brand of Fiat Group, has announced the change of their historic logo.The change of logo coincides with the centenary of Lancia.Honestly when I see this logo for the first time I said: "Where's the history?".Where's the soul of Lancia? Where are all the elements of the Lancia history? The flag with the name Lancia supported by the nozzle? The steering wheel?Sure, this is a modernization but it's something empty. Without soul.Instead of give attention to the tradition of the brand they delete everything. Link to comment Share on other sites More sharing options...
StefOn Posted June 11, 2007 Share Posted June 11, 2007 Not really an improvement. It misses the flag. Link to comment Share on other sites More sharing options...
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