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Texas Longhorns


rtrich11

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Just playing with a couple versions of this. Tell me what you think...besides "you can't fix the Longhorn, so don't try." I know you can never replace it, so I'm definitely not trying to. This is just a different way to look at it.

LonghornsRichards.jpg

I should note that I am a former Longhorn myself and like our current logo.

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I can see the bottom one being in the center of the basketball court, it looks great. I don't know how else they could use the logo besides merchandise and stuff, but it looks fantastic none the less.

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If they were to replace the current one, this would be the way to go. Its classic and timeless. I would maybe "western" up the wordmark just a hair to give it a little more flair.

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Thanks for the comments, guys. I think I'm going to stay away from the directly Western looking fonts, though. There's really nothing western-y about the campus and area. I realize it represents the whole state, so I could find a font with a wee hint of old style, perhaps, but I hadn't found one I liked yet.

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I'm with the others who prefer the bottom one of the two designs. It'd work, as iconic as the longhorn is.

Did you consider working a lone star into the design somewhere? The steer's eye? The white patch on the upper snout? It may come off as gimmicky as a "Western" font, but I'd be remiss if I didn't at least ask.

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