Hat Boy Posted July 14, 2007 Author Share Posted July 14, 2007 80-91I see your point with the first change, but I think the black outline just adds clutter (like when the Bruins added black trim to the spoked "B"). Link to comment Share on other sites More sharing options...
Gothamite Posted July 14, 2007 Share Posted July 14, 2007 Actually, with the exception of losing the ring, I think the Northstars are an example of how not to modernize a logo. It gets progressively clunkier as they add more and more to it. Especially, as you say, the clunky black outline.In the first one, the lines of the star match up with those of the arrow. Moving away from that, in my opinion, was a huge mistake. The Green Bay Packers Uniform Database! Now in a handy blog. Link to comment Share on other sites More sharing options...
oddball Posted July 14, 2007 Share Posted July 14, 2007 My first teacher at my current school who's been a graphic designer for many years and even worked in animation for Warner Brothers, said that a good artist can update and modernize a logo ever so slightly and you'll never even notice it. Link to comment Share on other sites More sharing options...
BallWonk Posted July 14, 2007 Share Posted July 14, 2007 My first teacher at my current school who's been a graphic designer for many years and even worked in animation for Warner Brothers, said that a good artist can update and modernize a logo ever so slightly and you'll never even notice it.The folks here will notice anything. But unless the average fan sees the two Dolphis and Seahawks logos side-by-side at the same time, he's not going to notice a big change. I would argue that most attempts to swap a dated look for a more current look are "modernizations" at all. Rather, they're redesigns, which is to say a ground-up effort to communicate a new team identity, not an effort to ensure that the existing team identity is more clearly communicated with current design cues.Take the Buffalo Sabres, for example. That was not a modernization. That was a redesign. The old Sabres design was all about communicating to fans, "You have no idea what the hell this team is supposed to be about." The new design opted instead for communicating to fans, "We have no idea what the hell this team is supposed to be about." Completely different team identity being communicated. When you set out to say something different with the logo and uniforms, that's not a modernization. That's a redesign or an overhaul or an NBA franchise every third year. Link to comment Share on other sites More sharing options...
hecticbro Posted July 14, 2007 Share Posted July 14, 2007 the niners' modernization was almost perfect.... but why did they make the red so damn purplish/ Link to comment Share on other sites More sharing options...
TraciLords Posted July 14, 2007 Share Posted July 14, 2007 Here is a great example of modernisation af a sports logo, while still giving it a retro look and feel.New Tottenham Hotspur logo, introduced for the 06/07 season.Old one, used from the nineties.Example of Ricky Villa (late seventies/early eighties player) wearing an old kit with the logo that's the inspiration for the current one.This is the way to go imho. Link to comment Share on other sites More sharing options...
chakfu Posted July 14, 2007 Share Posted July 14, 2007 I'd say Seattle did a good job of "unmodernizing" the prior Space Needle logo and going with the current-S they have. More reminiscent of the early ball and skyline they used to sport.Ooh, I hate the current Sonics logo. The S and the ball would make a nice secondary logo. But as a primary, they just slap some text next to it and call it a day. There's not enough to it to make a good primary logo, IMO. I feel the same way about the Rockets.Everyone talked about the Yankees NY as an example of a good logo, but that's just their secondary too... Link to comment Share on other sites More sharing options...
BBTV Posted July 14, 2007 Share Posted July 14, 2007 the niners' modernization was almost perfect.... but why did they make the red so damn purplish/That was also my initial reaction, until I saw one of their red authentic jerseys in a store and got an instant hard-on for the color. IMO it is one of the most beautiful shades of red used in pro sports. "The views expressed here are mine and do not reflect the official opinion of my employer or the organization through which the Internet was accessed." Link to comment Share on other sites More sharing options...
njmeadowlanders Posted July 14, 2007 Share Posted July 14, 2007 Allow me to throw in a couple of other candidates:Portland Trail BlazersNY Jets (Kind of...)St. Louis BluesNY Knicks Link to comment Share on other sites More sharing options...
iowahoo Posted July 14, 2007 Share Posted July 14, 2007 i'm partial, but I think this was a pretty good modernization. The old logo was from the seventies and while unique was looking dated. The new retail logo, which will be the primary logo takes the same outline and uses many of the same form figures to create a new falcon head.What are everyone's critical eye thoughts on this update? Link to comment Share on other sites More sharing options...
Gothamite Posted July 14, 2007 Share Posted July 14, 2007 That depends. Are they using both the "traditional logo" and the "retail logo"? The Green Bay Packers Uniform Database! Now in a handy blog. Link to comment Share on other sites More sharing options...
Roger Clemente Posted July 14, 2007 Share Posted July 14, 2007 What I have found lately is that alot of teams will try to modernize their logos but they will leave out the factors of previous identities. (see the buffalo sabres, new york islanders and vancouver canucks)None of those three examples are modernizations. Those three teams all completely re-did their identities. A modernization is solely based on a single logo or uniform (or set) and just doing tweaking it (whether it's just changing the color or adding an outline to it) to make it look similar but modern. When a completely different logo with completely different colors is used, that's not modernization. That's an overhaul.--Roger "Time?" Clemente. Follow me on Twitter if you care: @Animal_Clans.My opinion may or may not be the same as yours. The choice is up to you. Link to comment Share on other sites More sharing options...
iowahoo Posted July 14, 2007 Share Posted July 14, 2007 That depends. Are they using both the "traditional logo" and the "retail logo"?They initially said they would use traditional logo with official team gear and use the retail logo only on retail items. . but now it seams that the retail logo will be the only logo thus phasing out the other two. Link to comment Share on other sites More sharing options...
Phenomenal Posted July 14, 2007 Share Posted July 14, 2007 Sort of like how a 20 year old car may be perfectly functional and even attractive, but it will still look slightly out of place on the street, where the average car is only 5 years old. An '89 Crown Vic may be pleasing to the eye, but when one rolls by it's impossible not to notice how out-of-date its design is. The car example is right on. Think of the cars you thought looked awesome 15 years ago. Some still look okay, but the just have a dated feel when put on the road with all the newer cars.And I'm on board with the 49ers update as one of the best updates in recent memory. They slightly tweaked the colors and logos, but the overall look and feel is unmistakeably Niners. I even thought the white pants looked okay trying to build on the '94 Super Bowl look. (Of course, the gold pants are even better.)Well whatabout a DeLorean?Best...modernization...EVER! This post has been edited by zer0dotcom on some time in the future Link to comment Share on other sites More sharing options...
DrBear Posted July 14, 2007 Share Posted July 14, 2007 Didn't the modernization have a flux capacitor? Link to comment Share on other sites More sharing options...
FlyersHockey1967 Posted July 15, 2007 Share Posted July 15, 2007 Didn't the modernization have a flux capacitor?1.21 JIGAWATTS! You know, the funny thing is I wasn't referring to the "modernization" of the DeLorean, I was posting about it in response to the comparison of seeing an old car that looks outdated today.Sure, it's old, but I think it looks sharp. The way the back just slopes and the shape of it. Man, I wish I owned one. I actually saw one driving by back a few months ago. I'm thinking, "Dude, someone actually owns a DeLorean, right near Philly!" Link to comment Share on other sites More sharing options...
Gothamite Posted July 15, 2007 Share Posted July 15, 2007 They initially said they would use traditional logo with official team gear and use the retail logo only on retail items. . Why on Earth would they do that? The Green Bay Packers Uniform Database! Now in a handy blog. Link to comment Share on other sites More sharing options...
daschuck77 Posted July 15, 2007 Share Posted July 15, 2007 i'm partial, but I think this was a pretty good modernization. The old logo was from the seventies and while unique was looking dated. The new retail logo, which will be the primary logo takes the same outline and uses many of the same form figures to create a new falcon head.What are everyone's critical eye thoughts on this update?I agree that this is a good look for the falcons...They did a great job with it. I'll be looking for a hat with the new look. Please visit: www.SabresNotSlugs.com Link to comment Share on other sites More sharing options...
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