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NFL Concept Series #3: The Buffalo Bills


mania

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Take your time with these concepts. This has the potential to be a cool series. But this looks too much like your Cowboys concepts to me. Dont rush these out here. I know that I used to rush out my concepts whenever I came up with one, but take your time and the work will always be better.

But it does look okay for the Bills. I happen to not like the red alternate though, but just because I dont like red for the Bills.

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Take your time with these concepts. This has the potential to be a cool series. But this looks too much like your Cowboys concepts to me. Dont rush these out here. I know that I used to rush out my concepts whenever I came up with one, but take your time and the work will always be better.

But it does look okay for the Bills. I happen to not like the red alternate though, but just because I dont like red for the Bills.

I agree on the red jerseys. Paired with the white helmet, the front view really reminds me of the old-school Patriots. Stick with the white and blue jerseys. And usually I don't care for white helmets, but it works. I like the nod to the team's past while keeping part of the current identity.

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Those sleeve stripes need to be toned down. Also, the 70s look really brings nothing fresh or interesting to their identity. Virtually everyone says the Bills look needs help. The solution most think of is going back to a previous look or a modification of a previous look. The real solution is a fresh perspective on the Bills i.e. new logo(s)/colors/whatever. It's not that I find you did a bad job, you really didn't. But like has been said earlier, most everything has been done in other concepts for them. It just isn't working.

The current colors are OK, but the application is poorly executed. I wish they utilized the nickel more.

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It's an upgrade, only because you can't do worse than what they wear these days.

It's solid, but it's fairly generic. Safe colors, safe pattern, safe font.

Were it up to me:

- nickel would be a nice touch. Darker than silver, but just a little. It would add something to the simple red/white/royal look that isn't all that distinctive. It'd be a good trim color, consistent with the team's history, and a good unintentional pun if you know the history of US coins. Truthfully, the Bills could totally revamp their colors and no one would get all that up in arms. It's not there is such a thing as a Bill, so they could wear any color they choose. It's not like the Ravens, a bird with black feathers that have a purple sheen to them, whose natural colors lend themselves to being team colors.

- smaller numbers. The "12" barely fits; try squeezing on "88" without the numbers falling into the armpits.

- helmet stripes. Taking them off is very un-Bills. It's made worse by adding HUGE sleeve stripes and keeping the pants stripes.

- unify the stripe pattern. There are gaps between the sleeve stripes, but no gaps between the pants stripes. (And no stripes on the helmet at all.) It looks like someone wasn't paying attention.

- add some life to the socks. Plain red, when red is - at best - a third color? Primary jersey? Blue. Helmet? White. Red is the color of the alt jersey, the outline of the numbers and a stripe here and there. Yet it gets the socks all to itself. It stands out, but for the wrong reasons.

Like I said, good... but not great.

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