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Fairbanks IceDogs new logo


Ez Street

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The old logo might be too busy and detailed, but it is a better identity. Other than the text, the animal in the new logo isn't a great dog image and the snowflake could be swapped out for a throwing star and still be just as relevant. Some people have no clue as to the importance of a strong brand identity on the bottom line.

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Man, I used to go see the icedogs in fairbanks and I always thought there logo could be better, but I guess not :D the new one, in my opinion is horrible. the old one isn't much better, but the "much" makes a big difference in this case. I wonder if they are still gonna stick with the florida panthers template jerseys?

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