jgladding Posted August 13, 2007 Share Posted August 13, 2007 http://www.hornetsports.com/sports/news/re...release_id=66468/6/2007 Sacramento State athletics unveiled an updated logo and announced its immediate approval for official use through the Collegiate Licensing Company (CLC), it was announced today.The updated athletic marks - anchored by the monogram 'S' logo with a stinger - give the program a progressive look that helps position the brand in the 21st century while adopting components that bring the look in line with the University?s marks.The process of updating the athletic marks was a collaborative effort that included input from campus alumni, students, faculty and staff."The athletic department adopted an ?S? monogram a few years back that has been very well received by the athletic community," Sacramento State Athletics Director Terry Wanless said. ?The updated monogram brings the athletics? mark in line with the University?s new identity package while retaining a distinct identity for the Hornet athletic program.?Visual identity plays an important role in shaping the image of intercollegiate athletic programs. The update to the monogram 'S' with a stinger was developed to symbolize characteristics of a hornet.The development of the monogram is also aimed at reflecting the University?s logos along with its goals and themes. Visual similarities can be identified by the free-flowing dynamic of the monogram ?S?.In addition to the update of the monogram, a new logotype package was created. A clean, modern approach stressing the importance of legibility was a key focus.Roll out of the new marks is scheduled to take place throughout the upcoming year on all physical structures as well as on all uniforms and athletic gear. Link to comment Share on other sites More sharing options...
NEW.ERA Posted August 13, 2007 Share Posted August 13, 2007 i liked the old one Link to comment Share on other sites More sharing options...
joshey Posted August 13, 2007 Share Posted August 13, 2007 looks like an updated swastika Link to comment Share on other sites More sharing options...
winghaz Posted August 13, 2007 Share Posted August 13, 2007 looks like an updated swastikaIt really does. Link to comment Share on other sites More sharing options...
Mings Posted August 13, 2007 Share Posted August 13, 2007 They should have integrated the "wings" within the S better or just gotten rid of them.The wordmark is nice, but this seems more like a secondary logo than anything else. Link to comment Share on other sites More sharing options...
jhans203 Posted August 13, 2007 Share Posted August 13, 2007 Double Post...sorry! Link to comment Share on other sites More sharing options...
jhans203 Posted August 13, 2007 Share Posted August 13, 2007 The new logo has a resemblence to this guy...TROGDOR!!! Link to comment Share on other sites More sharing options...
swilson160 Posted August 13, 2007 Share Posted August 13, 2007 Heil Hornets? Not cool, Sac State. Link to comment Share on other sites More sharing options...
FiddySicks Posted August 13, 2007 Share Posted August 13, 2007 Ehhh, it's Sac State. Their athletic program has been a disaster through and through for years. This shouldn't be much of a shock. Really not much of an update either, it looks like they took the previous oval S and just tinkered with it a bit. Link to comment Share on other sites More sharing options...
leedsunited Posted August 13, 2007 Share Posted August 13, 2007 looks like an updated swastikaThat is really some bang-on focus group testing they did before releasing the logo... My first impression as well. That should have been trashbinned on first pass. Link to comment Share on other sites More sharing options...
leedsunited Posted August 13, 2007 Share Posted August 13, 2007 looks like an updated swastikaThat is really some bang-on focus group testing they did before releasing the logo... My first impression as well. That should have been trashbinned on first pass. Link to comment Share on other sites More sharing options...
Seadragon76 Posted August 13, 2007 Share Posted August 13, 2007 The new logo has a resemblence to this guy...TROGDOR!!!Yeah, watch as the Sac State Hornets start burninating everyone in the Big Sky... Well, it's a decent looking logo. Nothing to really write home about. Link to comment Share on other sites More sharing options...
FiddySicks Posted August 13, 2007 Share Posted August 13, 2007 The new logo has a resemblence to this guy...TROGDOR!!!Yeah, watch as the Sac State Hornets start burninating everyone in the Big Sky... Well, it's a decent looking logo. Nothing to really write home about.Yeah untill they play UM. I can now kinda see what this logo was meant to resemble. I think the things coming off the S are supposed to be wings. Link to comment Share on other sites More sharing options...
eriqjaffe Posted August 13, 2007 Share Posted August 13, 2007 The new logo has a resemblence to this guy...TROGDOR!!!It lacks consummate v's. Link to comment Share on other sites More sharing options...
hecticbro Posted August 13, 2007 Share Posted August 13, 2007 That's an awesome new brand for the National Socialist party!Oh wait, Sacramento State?Where the hell is the hornet? Link to comment Share on other sites More sharing options...
STL FANATIC Posted August 14, 2007 Share Posted August 14, 2007 You guys are really stretching if you think it resembles a swastika.And even if it does have slight resemblance...it doesn't near the real thing.The swastika is a dang cool design shape, and it's crap the Nazi's ruined that. Don't let them ruin anything that comes close to that design shape.Now, I don't like this much because I see more of a dragon snake then a hornet. But not because I can try and make a clever joke about Sac State being Nazis. Link to comment Share on other sites More sharing options...
Mings Posted August 14, 2007 Share Posted August 14, 2007 Reverse the swastika and its the Buddhist (or Shintoist, one of the eastern religions) symbol for peace. Link to comment Share on other sites More sharing options...
powersurge Posted August 14, 2007 Share Posted August 14, 2007 You guys are really stretching if you think it resembles a swastika.And even if it does have slight resemblance...it doesn't near the real thing.The swastika is a dang cool design shape, and it's crap the Nazi's ruined that. Don't let them ruin anything that comes close to that design shape.Now, I don't like this much because I see more of a dragon snake then a hornet. But not because I can try and make a clever joke about Sac State being Nazis.I'd hardly call it stretching if five people (myself included) got that same impression.BTW, I would be interested to hear a clever joke about Sac State being Nazis right about now....my day is going pretty crappy. Fire away.... Link to comment Share on other sites More sharing options...
DG_ThenNowForever Posted August 14, 2007 Share Posted August 14, 2007 I saw a swastika too, but I would imagine that would be obvious. Link to comment Share on other sites More sharing options...
meetthemets Posted August 15, 2007 Share Posted August 15, 2007 I just don't see the resemblence. Link to comment Share on other sites More sharing options...
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