New Southern Illinois Edwardsville logo

[andrewharrington]

Sometimes you guys make me chuckle. You complain when universities release logos that look like the thousand other Bosack/Rickabaugh style graphics, but then, when a university puts its image on the line and releases something totally unique in the realm of college sports (FINALLY!) or professional athletics for that matter, you still complain. You hate seeing the same thing all the time, but hate something that doesn't fit the status quo of an athletic logo. No, it's not perfect, and no, it doesn't look like the prototypical 'sports logo' that we've seen for the last 8 years or so, but damn, give a small university some credit for using what little money and resources available to them to solicit something original, for finding a way to save money, not by hiring a crappy designer (usually the case), but by doubling the use of the academic wordmark, for integrating the two rather smartly given the challenge, and for making smart typeface choices to begin with in a world where Copperplate, City and Aachen rule all. All applause from me, if only for the originality of the rendering. That would look great on a helmet.

[kewp80]

I somehow got a double post over here

[JH42XCC]

I say "BURN IT NOW -- IT'S SUPER-FUGLY"!!!

[kewp80]

Sometimes you guys make me chuckle. You complain when universities release logos that look like the thousand other Bosack/Rickabaugh style graphics, but then, when a university puts its image on the line and releases something totally unique in the realm of college sports (FINALLY!) or professional athletics for that matter, you still complain. You hate seeing the same thing all the time, but hate something that doesn't fit the status quo of an athletic logo. No, it's not perfect, and no, it doesn't look like the prototypical 'sports logo' that we've seen for the last 8 years or so, but damn, give a small university some credit for using what little money and resources available to them to solicit something original, for finding a way to save money, not by hiring a crappy designer (usually the case), but by doubling the use of the academic wordmark, for integrating the two rather smartly given the challenge, and for making smart typeface choices to begin with in a world where Copperplate, City and Aachen rule all. All applause from me, if only for the originality of the rendering. That would look great on a helmet.

I love it, don't get me wrong. It is rendered very well, its just that it looks like a beaver! That's my only complaint. Besides that, it looks very nice!

[Blackjack76]

Although with this logo, they should be dropped to D-III as punishment.

Now that's funny.

As for the logo...the fangs/teeth not being white hurts the cougar rendering. And speaking of cougars, will they have a fan club of hot, 40-something women?

[Fyrwulf]

Oh goodie. Two of my cousins go there, so I can tease them about their school being confused about its identity. The logo's cool, but as others have noted it has a striking resemblance to a rabid beaver.

[leopard88]

And speaking of cougars, will they have a fan club of hot, 40-something women?

If that is the case, a beaver logo may work equally well.

[STL FANATIC]

Sometimes you guys make me chuckle. You complain when universities release logos that look like the thousand other Bosack/Rickabaugh style graphics, but then, when a university puts its image on the line and releases something totally unique in the realm of college sports (FINALLY!) or professional athletics for that matter, you still complain. You hate seeing the same thing all the time, but hate something that doesn't fit the status quo of an athletic logo. No, it's not perfect, and no, it doesn't look like the prototypical 'sports logo' that we've seen for the last 8 years or so, but damn, give a small university some credit for using what little money and resources available to them to solicit something original, for finding a way to save money, not by hiring a crappy designer (usually the case), but by doubling the use of the academic wordmark, for integrating the two rather smartly given the challenge, and for making smart typeface choices to begin with in a world where Copperplate, City and Aachen rule all. All applause from me, if only for the originality of the rendering. That would look great on a helmet.

I'm in full agreement. I like the sleakness and uniqueness of the logo. And I like the wordmark.

But I don't like the logo, because I can't even make myself see a cougar in that. Can you really?

[Cooleyvol]

Gopher

[STL FANATIC]

My friend just pointed out it could be an otter.

[Max Power]

Wow, just wow.

Let's see: horrible rendering of a cougar and a workmark that's all over the place. Yeah, they've got it all.

[-kj]

...blah blah blah...

Hooray for it being different.

Boo for it being ugly, ambiguous, and awful.

[slapshot]

Oregon's football uniforms are different, too.

Doesn't make them good.

This isn't horrible. If it were a beaver or something.

It does NOT look like a cougar, no matter how much I squint. And in that, it fails.

[rtrich11]

Most modern logo packages can be pulled apart and their elements can stand alone where needed. The problem I find with the logo is that if you take away the SIUe from underneath the cougar it'll look like a buck-toothed monster. They will eventually want the cougar head by itself for uniforms or helmets, etc., so it'll come up sooner or later.

[LEWJ]

For some reason it reminds me of this:

[ClutchIsEverything]

That would look great on a helmet.

Problem is, they don't play football.

I do like that it is different, but I do agree with everyone else that it just doesn't look like a cougar. I will say I do like the SIUe mark. It is memorable in a world of University wordmarks that just aren't.

[Billy B]

For some reason it reminds me of this:

Same city, different bird. To me, it looks like the new Hawks alternate logo.

[cranium]

When told it was a cougar, I thought that it rocked. I usually hate anything new. It is abstract, but for Pete's sake were talking SIU-E here. What are they going to use, the local high school logo? This isn't the new Washington State logo, so SIU-E should be a little out there, why not? Moving to D-I seems a little unnecessary but if IUPU-FW is D-I, why not SIU-E. It does look like it was designed for a football helmet, and if they don't play football, what is the point?

Go Cubs...

[DrBear]

Looks like they changed their name to the Fighting Skidmarks.

[andrewharrington]

I didn't say it looked like a cougar. It doesn't. That much is obvious. I did say that it's not perfect. It's not. That's obvious as well. But it is different, and I think that's worth more than its flaws. I'd love to see something this good on an Oregon State helmet, for example. And for the record, I applaud Oregon and Nike for being different, even though I don't particularly like the way that they look. Being unique is too underrated in sports design. It's one thing to create something that is simple and striking, but it's another thing to be safe just so you don't offend anyone. There's way too much of that.