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Ratings of Updated Corporate Logos


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And here's another site that one in the first post uses for its source material.

I just don't get why so many companies change a logo that not only represents their brand but also ties into their business using subtle imagery instead of a bland web 2.0 wordmark. I'm still saddened everytime I see a UPS truck drive by.

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I certainly don't agree with the opinions on ditech, jiffy lube, or payless. Looking at how dated the previous brands were, I consider any tweak an improvement. The new jiffy lube look is a huge improvement. Quite classy.

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Something both sites missed is something that has been driving me nuts the past year or so everytime I see it. The new Cost Cutters logo:


sure, the old logo could use a change/update, but the new logo looks like it belongs in 1996, not 2006. (I believe it was last year they changed).



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