Alphabet Man Posted October 30, 2007 Share Posted October 30, 2007 G'day fellas, I thought looking at a Foster's bottle that it is pretty outdated, so I thought I'd come up with a new modernised logo in the same or similar vein as the VB update.This is the old bottle labelAnd this is my idea:I made an effort to keep the F and the shadow, but wanted to incorporate 'Foster's' wordmark into the logo itself.I think it's a cleaner look.But I am interested as to what you guys think. twitter.com/thebrainofMatt Link to comment Share on other sites More sharing options...
Davidson Posted October 30, 2007 Share Posted October 30, 2007 i think it looks anything but a modernisation bro.i think youve gone the other way by adding extra bits, gradients, a very complicated gold ring, an uncentralised f whichactually encroaches on the ring. also the word fosters doesnt sit easily as it spans the ring also, and you mix up the line widthsby putting very thin outlines on the southern cross.dont mean to sound harsh man, but youve broken lots of design rules and definaly gone in the opposite direction with this one.i reckon their logo is about as simple as its gonna get to be honest.perhaps if you get rid of your watermark, the angle of it means the whole thing looks off ballance and creates teh optical illusionthat the two kangaroos are on different levels. Link to comment Share on other sites More sharing options...
Alphabet Man Posted October 30, 2007 Author Share Posted October 30, 2007 Got rid of a couple of lines..... and the watermark....Better? Worse? twitter.com/thebrainofMatt Link to comment Share on other sites More sharing options...
Davidson Posted October 30, 2007 Share Posted October 30, 2007 yeah look, its not that the logo is too bad. its just that if simplifying/ modernising/ making it 'cleaner' was the plan, ive think youveprobably done the opposite. youve added more elements and they sit awkwardly together and, in the case of the f and text, clip other elements.i would take a complicated logo to start with and have a crack at that. speights or something springs to mind. (altho i have 6/7 otago jerseys with it on so dont be too brutal.) Link to comment Share on other sites More sharing options...
Alphabet Man Posted October 30, 2007 Author Share Posted October 30, 2007 Yeh, I see what ya mean. I just felt the current Fosters logo is a bit plain and really don't like the tone of yellow.If I got rid of the gradient? Or leave the gradient and minus the Foster's and the Southern Cross?I'm going to my nan's for the next few days so next week or whatever, I might try Speights twitter.com/thebrainofMatt Link to comment Share on other sites More sharing options...
Davidson Posted October 30, 2007 Share Posted October 30, 2007 im not saying that the current fosters logo is good. but it is fairly simple. it would be hard to distil it further. Link to comment Share on other sites More sharing options...
eRay Posted October 30, 2007 Share Posted October 30, 2007 when i opened this, part of me was hoping to see the kangaroo made to read as an F, kind of like the Atlanta Falcons newer logo, but that might not have worked...i never understood the yellow ring, so for me, that is able to be let go of. I could see the F working on its own, if it were made a little more interesting, maybe by putting the stars into the F a little bit. I don't know. I just think trying to simplify it would result in a nice looking F that can stand alone because it also incorporates other images into it. Link to comment Share on other sites More sharing options...
Alphabet Man Posted November 20, 2007 Author Share Posted November 20, 2007 HmmmI've spent the last half an hour on this, I've gotta go right now. I'm finished school and I've still gotta turn up there.Heinekken have a green bottle, so why couldn't Foster's go with a blue bottle? It's something to identify them with. I changed the shape of the whole label, to a more roudner look, its the ring stretched out.Why do you guys think? twitter.com/thebrainofMatt Link to comment Share on other sites More sharing options...
Davidson Posted November 20, 2007 Share Posted November 20, 2007 its still more complex than the current logo. youve added more elements and a variety of line widths which look awkward.you say you want to modernise it but its already very simple, i dont know what you can do to it to be honest.personally i think you could have gotten rid of the white line around the gold oval on the original but otherwise its pretty solid.i think the reason beer companies use clear or natural colours for bottles is one of basic association. people tend not to be turnedon by food that has very unnatural colours. plus when you fill a blue bottle with an amber liquid its gonna start to look green i sposespoiling your corporate colours. Link to comment Share on other sites More sharing options...
Alphabet Man Posted November 20, 2007 Author Share Posted November 20, 2007 didn't think of thatim trying to modernise or maybe re-design the label, not neccessarily simplify it. twitter.com/thebrainofMatt Link to comment Share on other sites More sharing options...
Davidson Posted November 20, 2007 Share Posted November 20, 2007 right but by adding many elements and using hugely differing line widths this is looks like it predates the current logo.maybe consider changing some of the typographics. the f is horrible. Link to comment Share on other sites More sharing options...
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