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Pittsburgh Penguins Rebrand


DawgPacPBH

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man i am really liking your primary modernization of the triangle penguin logo. not sure about the glazed eye but i kinda like it kinda looks evil in a sub zero type of way. the alternate i am not feeling as it seems to be sort a rehash of the primary. not sure if its really needed as a shoulder logo. I like it as an alternate jersey logo, maybe a bit strong to be on the shoulders though.

overall its a nice modernization with out overhauling the hell out of it. I could live with something like this. Pens fans may have a different opinion than mine but I like the concept.

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"Whatever." And now I'll comment :)

The charcoal shading elements on the black face are basically invisible at a distance and makes it very hard to comprehend the detail. And the rationale of a penguin holding a shield for the alt logo escapes me.

(And as mentioned by GN, upside down shoulder patches? RLY?)

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That is one mean looking penguin! Here are my gripes:

-The penguin body on the primary, to me, for some reason looks too skinny, could be the POV though. His body seems really tight.

-I feel there needs to be some more white in the penguins head. As Primal said the highlights are invisible from a distance which makes the head look like a big black blob.

-Flip the shoulder logos on the uniforms and I'll be a big fan of those.

-I know where your goetting the secondary from, but I just don't get it. Is he holding a shield?

-I don't like the wordmark really, not sure why, it doesn't seem to fit with me.

Overall, great job on this, especially the rendering of the logos and the uniforms.

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Holy Poop! This is a amazing logo! AMAZING!

Love everything abot that logo, how it is a complete rebrand, great job!

As much as I love that logo, I really don't like the jersey design. To much yellow, looks really forced.

But as for that Logo!! ....

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I like the home and away jerseys. The logo has a mad-scientist-from-an-80's-cartoon-creates-an-army-of-evil-penguin-robots feel to it that I don't like. The feeling is compounded by the wordmark, which looks like a graphic from a video game for the original NES. It just doesn't look like it belongs to an NHL team.

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I personally have always been a big fan of the goofy Penguin on the Pen's jerseys where he's got the scarf on, which is strange because I usually hate the cartoony looking logos. In terms of execution this is very good, and I give you props for creating a totally new logo, I have tried to do it in the past and it's very difficult (at least for me haha). I just don't know if it fits the Penguins, but it is very clean and nice original logo.

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