Harlingen White Wings

[Ez Street]

October 17, 2007 - The Rio Grande Valley WhiteWings have been playing professional baseball since their inception in 1994, as a member of the now defunct Texas-Louisiana League. Their identity has been synonymous with the valley that encompasses the most southern part of the state. WhiteWings General Manager Dave Kost announced today that the team has embarked on a complete overhaul of the organization?s identity, starting with changing their name.

?We are changing the name of this team so that it is more appropriate to the community in which we reside?, said Kost. At one time, the only professional baseball team to play in the Rio Grande Valley was always located in Harlingen but over the decades, a variety of teams have called the RGV home including United League teams in Edinburg, Laredo, and eventually Brownsville.

?In my short time in Harlingen, I?ve had many conversations with my staff, season ticket holders, and people around town?, said Kost, ?and it became very clear very quickly that there is a enormous amount of pride in this community, so it only made sense to make this team Harlingen?s team?, added Kost.

Under the direction of the newly appointed regime, change seems to be inevitable. ?As of today, we will be known as the ?Harlingen WhiteWings? and it is our hope that the great people of this city will grab this team and take ownership?, said Kost. ?We will be rolling out new team logos, uniforms, and a more fan and kid friendly mascot?, added Kost. So, it appears that even the ever popular WildWing, will get a fresh look as the organization moves toward the upcoming season.

?All you have to do is drive around town to see how involved this city is with their local sports teams, especially at the high school level?, said Kost. ?We have to form relationships with local businesses, charitable and non-profit organizations, youth programs, and the school system so they fully understand that our goal is to help this city grow?.

The Harlingen WhiteWings Baseball Club is a member of United League Baseball, an independent league of six professional baseball teams located in Texas and Louisiana. The United League is preparing for its? third season this summer with teams located in Amarillo, Edinburg, Laredo, Harlingen, and San Angelo, Texas; and Alexandria, Louisiana.

[ManCalledAmp]

Wow. Almost unbelievable downgrade. I can understant the name locally I suppose, if the have been/are that many competitors nearby--best not to confuse the fans.

Still, I think RGV sounds better.

And the logos and wordmark went from fairly professional to a pedestrian effort. FTL.

[Lee.]

Looks like a bus company.

[Brian in Boston]

And the logos and wordmark went from fairly professional to a pedestrian effort.

This strikes you as "fairly professional"...

Wow. I always found it hopelessly dated... particularly the "V wing" element.

That said, the new logo is nothing to write home about. It simply moves the franchise - logo-wise - out of the 1940s and into the 1980s.

[GFB]

Can anyone else see the Toronto Blue Jays logo in this?

[Lee.]

And the logos and wordmark went from fairly professional to a pedestrian effort.

This strikes you as "fairly professional"...

At least you pretty much KNEW it was a baseball team from looking at it. This new one, I swear to Oprah, looks like it belongs on the side of a SceniCruiser full of seniors, heading to Needles for a long weekend.

[Mac the Knife]

And the logos and wordmark went from fairly professional to a pedestrian effort.

This strikes you as "fairly professional"...

At least you pretty much KNEW it was a baseball team from looking at it. This new one, I swear to Oprah, looks like it belongs on the side of a SceniCruiser full of seniors, heading to Needles for a long weekend.

Gotta disagree with you here, Lammy. At first glance (and without actually reading the posts), I thought this was for a high school somewhere. My first reaction was, "Christ, this school hasn't updated it's look since the mid-60's."

[sportslogopundit]

I actually used to work for the WhiteWings when they were in the CBL. One summer was enough for me in the RGV.

I've always liked their logo despite it's dated look and they've always had a nice black and white identity. The old pinstripe jersey with the WhiteWings script looked sharp as did the black alternate/batting practice jerseys.

This new logo is horrible. It's one of the cheapest looking new logos that I have seen in a really, really long time. It looks like something the NIFL would release. And is it supposed to be navy and silver and white now? They lost the black for some reason?

What a downgrade.

[Lee.]

And the logos and wordmark went from fairly professional to a pedestrian effort.

This strikes you as "fairly professional"...

At least you pretty much KNEW it was a baseball team from looking at it. This new one, I swear to Oprah, looks like it belongs on the side of a SceniCruiser full of seniors, heading to Needles for a long weekend.

Gotta disagree with you here, Lammy. At first glance (and without actually reading the posts), I thought this was for a high school somewhere. My first reaction was, "Christ, this school hasn't updated it's look since the mid-60's."

I wasn't going for 'professional' so much as Baseball, Mac. The underlined, cursive script says, to me anyway, 'basu baru.' This new one, not even close.

[Arts11]

i'm not liking the wordmark. it may just be the resolution, but it looks like something you could make in Microsoft Word. furthermore, in combination with the team color, tilting the logo to a slight degree kinda makes it look a bit "controversial"