GFB Posted December 7, 2007 Share Posted December 7, 2007 Alright, time to unveil the latest and by far most controversial rebranding yet...So before anyone skips right ahead to the logos, PLEASE HEAR ME OUT. When I first decided on the Devils, I tried everything I could to upgrade the NJ logo. But after 5 or 6 failed attempts, I finally realized that no matter how much I changed the NJ logo, it would be a lateral move at best. I would get a ton of posts saying, "Yours is nice, but I like what they have now." And that didn't sit well with me.......so I decided to go for broke. As most hockey fans know (or at least I hope they know) the Devils were named after the mythological Jersey Devil. (Google it if you want to know the whole story on it...) After thinking it through, I decided that the best way to move their identity forward was to follow this lead. So I rendered my best vision of what a Jersey Devil looked like. But I hit another wall in regards to the design of it. This is where everyone gives mad props to davidson, who took my vision and executed it. I couldn't have done it without him. So make sure you give him a big round of applause..... ...so with a new primary, I made a few changes to the classic NJ logo and added variations of it as the new secondary and tertiary logos. The wordmark is completely custom. Also, you will see more of a black, red, and maroon color scheme now, but on a dark backround you would see more of a black, red, and white scheme.... Gentlemen (and ladies, if you are lurking out there...), let me present to you the new New Jersey Devils!And here is a quick 'n dirty photoshop of wha it could possible look like.....Alright, I am officially giving you the OK to start tearing this rebrand to shreds.... ... and remember to thank davidson!GFB Link to comment Share on other sites More sharing options...
This topic is now archived and is closed to further replies.