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Rebranding the NHL: New Jersey Devils


GFB

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As a Devils fan, I really like the secondary logo. You changed it enough so that it was a definate improvement, but you also left it like the original enough so that it kept the classic feel of the logo. As for the primary logo, well, I didn't like it. But I'm a Devils fan so that's probably why. It just seemed too out of the ordinary. Still a great job with everything else, especially the wordmark.

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That devil logo is one of the scariest logos I've ever seen. I still like the NJ logo as the primary, but I think it's a very necessary addition/secondary logo to your updated NJ logo, which is stellar by the way! Those black uni's are fantastic. Insanely amazing work on your rebranding thus far! (Can't wait to see what you come up with for the Wild!!!!!) :winner:

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