Utah Valley University gets new logos

[mantleisthebest7]

Hey y'all!

I recently came across an article in the Salt Lake Tribune that showed the new unveiled logos for Utah Valley University, who will be so named after July 1, 2008. The school is currently known as Utah Valley State College (better know to Valleyers like me as UVSC), but they are making the full transition to a university as stated before. They will keep thier Wolverines nickname. Well, here they are! (The logos were designed by a corporation from Salt Lake City called Rare Method)

[TruColor]

Interesting. Anyone else think X-Line when you look at these?

[Burning River]

The Gold "UV" claw is awesome. Very cool! The Wolverine itself is OK... the open space doesn't look right. Adding a neck would probably be too crowded. Over-all..a nice logo package.

[MVP]

The third one looks more like WJ than UV.

[Brian in Boston]

A very nice overall branding package. Between the "cartoon" quality of the mascot logos and the modern minimalist bent of the "UV" secondary marks, there's something for every taste.

[kewp80]

Overall pretty solid, the no neck area looks weird, but it is rendered well.

[powersurge]

The interlocking 'UV' secondary logo is well done. It works in so many ways. I would see it on a football helmet or on a baseball cap. The Wolverine head and the 'UV' Claw logos are a pitiful attempt at best. They're pretty bad. They look like early comps instead of completed proofs.

[KCScout76]

They have three styles of fonts (types) for the UV - not real good. The concept of the wolverine is good with some similarities to the old logo. Colors changed.

See below.

[LMU]

Interesting. Anyone else think X-Line when you look at these?

That was exactly what I first thought.

[patsox]

The WV claw is incredible. That is one of my favorite logos ever.

[Mingjai]

Interesting. Anyone else think X-Line when you look at these?

That was exactly what I first thought.

I like the new UV logo package--it's going to take a while for me to get used to calling them UVU or UV, whichever one they end deciding to emphasize. It took a while for me to stop calling them UVCC after they changed to UVSC. The school goes from a vocational/community college to a junior college to a university of about 30,000 students in around 20 years.

[ManCalledAmp]

The Wolverine head seems out of place in this set to me. I also thought X-Line, but I didn't know that was the term for them now.

With a slightly less cartoony 'Rine logo, this would be the perfect set. Still, I love the claw and UV secondaries (esp the claw--very nice). Looking at the old primary, the new one is a solid update of the old...but it still needs work.

Overall, I'd give the entire set a solid B with a chance at extra credit. Well done, UVU.

[andrewharrington]

The wolverine head screams 'Minor League Baseball' to me. The green UV claw is all right, but nothing special. It's a good idea, but it could certainly be executed better. The logotype, though, is tight and simple, and that gold UV monogram is killer.

[See Red]

My first thought was X-Line as well, so for that reason I don't like it. The X-Line stuff was cool for what they were, but not too many of them would've made good logos on there own -- though I did like those hats at the time. Better than their old logo... but that's not saying much. I do like the UV claw, though.

[CityOfWalrus]

I hate UVSC or whatever UVU now...

but the new logo packge is really good.. but I still hate them.

[powersurge]

The wolverine head screams 'Minor League Baseball' to me. The green UV claw is all right, but nothing special. It's a good idea, but it could certainly be executed better. The logotype, though, is tight and simple, and that gold UV monogram is killer.

You said it better than I did.

Its all over the board in my opinion.

[jeremyb]

I really like them, a very nice logo set in my opion