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Xerox goes lowercase


dfwabel

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Xerox logo history (PDF link)

As a native Rochesterian (Xerox's former headquarter city), I feel a bit sad that they've switched to a flavor-of-the-month "shiny ball" logo. Their thin text they had used for 40 years was iconic, and the "digital X" they unveiled in the mid-90's had also begun to approach that status. Bummer.

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I absolutely hate this. The typeface is refreshing and kind of nice, but not right for Xerox. I don't understand why they needed the X orb and the lowercase letters. This is not some fly-by-night or some start up, it's friggin' Xerox...a name so synonymous with photocopying that people ask that things be "xeroxed." I'm sick of big boy companies jumping on the lowercase letter craze.

Xerox, you are a grown ass man. Grown ass men at least use one capital letter.

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Xerox logo history (PDF link)

As a native Rochesterian (Xerox's former headquarter city), I feel a bit sad that they've switched to a flavor-of-the-month "shiny ball" logo. Their thin text they had used for 40 years was iconic, and the "digital X" they unveiled in the mid-90's had also begun to approach that status. Bummer.

For company that is trying to shed it's image of just being a photocopier company, it's trying to copy other's ideas?

Oh, to me it looks more like a ball of yarn than an 'X'-orb

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  • 2 weeks later...

The Xerox building in Rochester, which was previously unmarked by any sign out front, now has a sign with this new logo, roughly 5 feet long by a couple feet height, out in front so that all drivers/pedestrians on Clinton Avenue can see it.

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?Xerox is still perceived incorrectly as a copier company. We do not make copiers.?

i had NO IDEA xerox didn't make copiers...the "sphere thingy" is ugly...

Maybe, he should have said "We do not JUST make copiers"

http://www.office.xerox.com/copiers/enus.html

Someone should tell that to the Xerox guy who's in our office fixing hte machines every other week...

Until I say the History Chart, I didn't realize they had dropped "the document people" tagline...

Bottom line is, this look like an "Illustrator 101" mid-term project ...

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