dfwabel Posted January 8, 2008 Share Posted January 8, 2008 New "image" for Xerox Link to comment Share on other sites More sharing options...
DG_ThenNowForever Posted January 8, 2008 Share Posted January 8, 2008 Xerox logo history (PDF link)As a native Rochesterian (Xerox's former headquarter city), I feel a bit sad that they've switched to a flavor-of-the-month "shiny ball" logo. Their thin text they had used for 40 years was iconic, and the "digital X" they unveiled in the mid-90's had also begun to approach that status. Bummer. 1 hour ago, ShutUpLutz! said: and the drunken doodoobags jumping off the tops of SUV's/vans/RV's onto tables because, oh yeah, they are drunken drug abusing doodoobags Link to comment Share on other sites More sharing options...
Joshawaggie Posted January 8, 2008 Share Posted January 8, 2008 wow, that orb "X" is just bad. Xerox had such a recognizeable font, why change? @josh_j12 CFA- Fargo Bobcats Link to comment Share on other sites More sharing options...
patsox Posted January 8, 2008 Share Posted January 8, 2008 wow, that orb "X" is just bad. Xerox had such a recognizeable font, why change?Yeah, it was pretty recognizable. It kind of needed an update, but not THIS. Link to comment Share on other sites More sharing options...
gingerbreadmann Posted January 8, 2008 Share Posted January 8, 2008 wow, that orb "X" is just bad. Xerox had such a recognizeable font, why change?Agreed. PLUS they saved as JPEG! Link to comment Share on other sites More sharing options...
pcgd Posted January 8, 2008 Share Posted January 8, 2008 Although there are elements in the wordmark I like (I really like the X's for some reason), I echo the previous comments and think its a definite downgrade. Link to comment Share on other sites More sharing options...
SDX Posted January 8, 2008 Share Posted January 8, 2008 Definite Downgrade, more info on brand new at http://www.underconsideration.com/brandnew..._very_shiny.phpespecially like there inspiration bit Link to comment Share on other sites More sharing options...
Jigga Posted January 8, 2008 Share Posted January 8, 2008 I absolutely hate this. The typeface is refreshing and kind of nice, but not right for Xerox. I don't understand why they needed the X orb and the lowercase letters. This is not some fly-by-night or some start up, it's friggin' Xerox...a name so synonymous with photocopying that people ask that things be "xeroxed." I'm sick of big boy companies jumping on the lowercase letter craze. Xerox, you are a grown ass man. Grown ass men at least use one capital letter. On January 16, 2013 at 3:49 PM, NJTank said: Btw this is old hat for Notre Dame. Knits Rockne made up George Tip's death bed speech. Â Link to comment Share on other sites More sharing options...
DEAD! Posted January 9, 2008 Share Posted January 9, 2008 Xerox logo history (PDF link)As a native Rochesterian (Xerox's former headquarter city), I feel a bit sad that they've switched to a flavor-of-the-month "shiny ball" logo. Their thin text they had used for 40 years was iconic, and the "digital X" they unveiled in the mid-90's had also begun to approach that status. Bummer.For company that is trying to shed it's image of just being a photocopier company, it's trying to copy other's ideas?Oh, to me it looks more like a ball of yarn than an 'X'-orb I saw, I came, I left. Link to comment Share on other sites More sharing options...
gordie_delini Posted January 9, 2008 Share Posted January 9, 2008 the wordmark is really nice. the "marble" is a shamble. Link to comment Share on other sites More sharing options...
Mings Posted January 9, 2008 Share Posted January 9, 2008 I think they should go back to the 1961 version or do a simple update of it.This one clearly doesn't work. Link to comment Share on other sites More sharing options...
kewp80 Posted January 9, 2008 Share Posted January 9, 2008 Boo!That X orb thingy is a complete mess. Though the wordmark looks pretty good, the ball-orb completely ruins it. Too bad...Downgrade. Cardinals -- Rams -- Blues -- Tigers -- Liverpool Check out my music! Link to comment Share on other sites More sharing options...
leggman01 Posted January 9, 2008 Share Posted January 9, 2008 ?Xerox is still perceived incorrectly as a copier company. We do not make copiers.?i had NO IDEA xerox didn't make copiers...the "sphere thingy" is ugly... Link to comment Share on other sites More sharing options...
DEAD! Posted January 9, 2008 Share Posted January 9, 2008 ?Xerox is still perceived incorrectly as a copier company. We do not make copiers.?i had NO IDEA xerox didn't make copiers...the "sphere thingy" is ugly...Maybe, he should have said "We do not JUST make copiers"http://www.office.xerox.com/copiers/enus.html I saw, I came, I left. Link to comment Share on other sites More sharing options...
Sabrejeff Posted January 9, 2008 Share Posted January 9, 2008 xeroxbox 360 Link to comment Share on other sites More sharing options...
Mac the Knife Posted January 10, 2008 Share Posted January 10, 2008 "Xerox is still perceived incorrectly as a copier company. We do not make copiers."All-righty then. A little sensitive about that, are we? Link to comment Share on other sites More sharing options...
CS85 Posted January 22, 2008 Share Posted January 22, 2008 xeroxbox 360Precisely. Quote "You are nothing more than a small cancer on this message board. You are not entertaining, you are a complete joke." twitter Link to comment Share on other sites More sharing options...
ROCHitman Posted January 23, 2008 Share Posted January 23, 2008 The Xerox building in Rochester, which was previously unmarked by any sign out front, now has a sign with this new logo, roughly 5 feet long by a couple feet height, out in front so that all drivers/pedestrians on Clinton Avenue can see it. Owner of Kalamazoo Tech Kobras (Nat'l College Fant. Assc. Basketball, Football, and Hockey) 2006-07 NCFAB National Champions2006 NCFAF Midwest Conf. ChampionsRochester Patriots (Major League Hockey - AHL Fantasy League) 2005-06 Neilson Cup ChampsDetroit Black Panthers (Xtreme Hockey League) 2005-06 Yzerman Conference ChampsSheldon Motorsports (TRAC) - #20 Guinness Chevy & #21 UPS Chevy #44 Syracuse University ChevyCommissioner ofMLH (Major League Hockey, an AHL Fantasy League)TRAC (Team Racing Auto Circuit, NASCAR) Link to comment Share on other sites More sharing options...
Frenchie Posted January 23, 2008 Share Posted January 23, 2008 I think they should go back to the 1961 version or do a simple update of it.This one clearly doesn't work.Totally Agreed!!!I'm getting sick of the "all lowercase" thing... @Frenchie_TO Owner of the Rochester Americans of the MLH Owner of the Toronto Frenchies of the GCFHL6 Link to comment Share on other sites More sharing options...
Frenchie Posted January 23, 2008 Share Posted January 23, 2008 ?Xerox is still perceived incorrectly as a copier company. We do not make copiers.?i had NO IDEA xerox didn't make copiers...the "sphere thingy" is ugly...Maybe, he should have said "We do not JUST make copiers"http://www.office.xerox.com/copiers/enus.htmlSomeone should tell that to the Xerox guy who's in our office fixing hte machines every other week...Until I say the History Chart, I didn't realize they had dropped "the document people" tagline...Bottom line is, this look like an "Illustrator 101" mid-term project ... @Frenchie_TO Owner of the Rochester Americans of the MLH Owner of the Toronto Frenchies of the GCFHL6 Link to comment Share on other sites More sharing options...
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