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Williamsport Crosscutters Unveil New Logos


Brian in Boston

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The Williamsport Crosscutters of the New York-Penn League have unveiled a new identity package. It was designed by Plan B Branding.

Primary Logo

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In addition to the primary mark, the identity package features several secondary logos. A "W-shaped saw logo" will be featured on the team's Red home caps. A logo depicting a "C on a stump" is set to adorn the club's Navy Blue road cap. The team's alternate cap is Red with a Navy Blue bill and features the lumberjack character from the primary mark. A "bat-and-saw" logo will adorn a sleeve patch on the team's jerseys. Additionally, logos featuring a woodpecker and a pine cone are also part of the package.

As for the aforementioned jerseys, the team's home edition is White with Red sleeves, while the road edition is Gray with Red sleeves. CUTTERS adorns the jersey chest in the shape of a crosscut saw.

The new color scheme is Phillies Red, Navy Blue, Gray, Dark Tan and Ivory.

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now... the big question will be.... will the uniforms be plaid?

Nope. And the stitch count (the cost to embroider) of just about all of Plan B's logos is outrageous. Regardless, this is an improvement over the Rollie Fingers 'Cutters former logo, but there are a few too many questions for it to be top-notch.

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love it. Plan B is showing off again, after a little stumble. the numbers could be more like the wordmark, which would look nice, but the rest is very good. Black Jack76, I'd assume you are right, as i have always figured this was true about their stuff, especially since i got into digitizing for embroidery at work.

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now... the big question will be.... will the uniforms be plaid?

Nope. And the stitch count (the cost to embroider) of just about all of Plan B's logos is outrageous. Regardless, this is an improvement over the Rollie Fingers 'Cutters former logo, but there are a few too many questions for it to be top-notch.

You nailed my first impression. This is an attractive logo with very strong elements (though I'm not sold on how well the tree trunk, the cartoon man, and the Crosscutters wordmark integrate into a single logo) that's way too dense for actual use by a small organization. If you're the Yankees or the Redskins, you sort of don't have to care how much it costs to reproduce your logo. If you're a minor-league ballclub, that probably needs to be about number two on your list of logo-design criteria.

Those are some nice uniforms, though. (Again, however, it looks like the jersey script will have to use tackle-twill and embroidery, which a few other MiLB teams use -- Cedar Rapids, Toledo -- but even most big-league clubs try to avoid.) Nice shoulder patch; much stronger than the actual team logo. But where does the W on the home cap come from? At first glance, it does not look like an integrated part of the design.

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My biggest problem is that the shading and foreshortening of the arm holding the baseball bat make it appear tiny when compared to the overall body size. Either that, or the head seems abnormally large.

You aren't wrong. The near (right) arm is too tiny. Note the left elbow extends well below the intersection of the wordmark. The problem arm tries to cram it all above the wordmark.

Tsk Tsk.

I'd consider myself (loosely) a fan of Plan B. They aren't Phoenix. Let's put it that way. But this is TOO much.

All the secondary marks are each trying too hard in their own way. They aren't iconic, they are busy and impossible to read at distance.

And I say that, knowing I would have experimented with similarly complex ideas to start. But someone should have stopped me (them) from pushing the "Saw as W" and "Cross Section as C".

Too. Much.

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My biggest problem is that the shading and foreshortening of the arm holding the baseball bat make it appear tiny when compared to the overall body size. Either that, or the head seems abnormally large.

You aren't wrong. The near (right) arm is too tiny. Note the left elbow extends well below the intersection of the wordmark. The problem arm tries to cram it all above the wordmark.

Tsk Tsk.

I'd consider myself (loosely) a fan of Plan B. They aren't Phoenix. Let's put it that way. But this is TOO much.

All the secondary marks are each trying too hard in their own way. They aren't iconic, they are busy and impossible to read at distance.

And I say that, knowing I would have experimented with similarly complex ideas to start. But someone should have stopped me (them) from pushing the "Saw as W" and "Cross Section as C".

Too. Much.

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