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University of Louisville


Geoff

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I never understood why universities had those idiotic ambiguous taglines. Is anyone really seeing this going "Wow... I don't know what "it" is, but I wanna go to Louisville!"

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That's more the academic side. I'm sure the athletic department is happy to call itself "the best college sports town in America," or however they contort it to make sense.

I do admit though that the website looks far nicer. I considered applying to U of L for grad school in the Winter of 2005, but the shoddiness of their website (well, and of the academic program) was one factor to steer me away from the school.

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I agree with all of the comments on that link. They spent THAT much money (someone said $200,000) for such a crappy phrase. That could have been scholarship money, but why recruit people to Louisville when you can draw them in with a crappy slogan? Furthermore, another poster mentioned that they should have SOMEONE at Louisville that could have made this up. Why hire a marketing firm?

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