Gothamite Posted January 28, 2008 Share Posted January 28, 2008 Thought this was interesting. Font designers evaluate the wordmarks of the presidential candidates:Main article: What font says 'Change'?Even better - slideshow of all logos with accompanying commentary The Green Bay Packers Uniform Database! Now in a handy blog. Link to comment Share on other sites More sharing options...
Mac the Knife Posted January 28, 2008 Share Posted January 28, 2008 I like Obama's and John Edwards in particular. Hillary's is nice but it's standard fare, as are most of the rest... John McCain's is the one that surprises me somewhat - it's simply a bland font. The supplementary graphics are attractive enough, but the package as a whole looks pretty plain. Link to comment Share on other sites More sharing options...
Gothamite Posted January 28, 2008 Author Share Posted January 28, 2008 It is, but put side by side with the others its incredibly bold. Black and white, no flag graphic, none of the usuals. The Green Bay Packers Uniform Database! Now in a handy blog. Link to comment Share on other sites More sharing options...
quantum Posted January 28, 2008 Share Posted January 28, 2008 McCain and Obama have the best of the group. Huckabee's is crap. "One of my concerns is shysters show up and take advantage of people's good will and generosity". Link to comment Share on other sites More sharing options...
Mac the Knife Posted January 28, 2008 Share Posted January 28, 2008 It is, but put side by side with the others its incredibly bold. Black and white, no flag graphic, none of the usuals.Actually that graphic was the first time I'd seen McCain's in anything other than navy blue. Link to comment Share on other sites More sharing options...
andrewharrington Posted January 29, 2008 Share Posted January 29, 2008 McCain uses type that is a perfect compromise between a sans and a serif, what type geeks call a "flared sans." Not quite sans and not quite serif, sort of in between, moderate, not too far in either direction.No type geek would ever call that a "flared sans", rather, "Humanist" is the term this dupe was searching for. That is the first time I've ever (ever) seen or heard that term used to describe a typeface such as the one John McCain uses, this coming from someone who reads a lot of type publications and feels like he's very much on top of the jargon and lingo. I still don't have a website, but I have a dribbble now! http://dribbble.com/andyharry [The postings on this site are my own and do not necessarily represent the position, strategy or opinions of adidas and/or its brands.] Link to comment Share on other sites More sharing options...
Gothamite Posted January 29, 2008 Author Share Posted January 29, 2008 Maybe they were trying to dumb it down for the non-pros. The Green Bay Packers Uniform Database! Now in a handy blog. Link to comment Share on other sites More sharing options...
Gothamite Posted January 29, 2008 Author Share Posted January 29, 2008 It is, but put side by side with the others its incredibly bold. Black and white, no flag graphic, none of the usuals.Actually that graphic was the first time I'd seen McCain's in anything other than navy blue.You're right - guess I haven't been following McCain's campaign.Odd. Much better in black and white. The Green Bay Packers Uniform Database! Now in a handy blog. Link to comment Share on other sites More sharing options...
Joshawaggie Posted January 29, 2008 Share Posted January 29, 2008 I like McCain's too, in the black and white. In color, the red and white stripe is good, but I don't like the yellow/orange stripe through the star. @josh_j12 CFA- Fargo Bobcats Link to comment Share on other sites More sharing options...
Mac the Knife Posted January 29, 2008 Share Posted January 29, 2008 That's the first time I'd seen icons both above and below McCain's name. The star and sunray (I guess that's an Arizona sunray, right?), or any other imagery for that matter, above the name is unusual for a Presidential campaign. Link to comment Share on other sites More sharing options...
Frenchie Posted January 31, 2008 Share Posted January 31, 2008 I don't think it's the typeface that conveys as much the message as the graphics accompanying it, but Obama's sunrise gives a movement that seems to bring us to a new day.Similar with Edwards (RIP ) shooting star.Both use white backgrounds and less navy that tends to be more solemn and traditionnal. @Frenchie_TO Owner of the Rochester Americans of the MLH Owner of the Toronto Frenchies of the GCFHL6 Link to comment Share on other sites More sharing options...
AndrewPF Posted January 31, 2008 Share Posted January 31, 2008 Edwards' looks like it belongs on a movie poster for a bad comedy or family movie http://i.imgur.com/4ahMZxD.png koizim said: And...and ya know what we gotta do? We gotta go kick him in da penis. He'll be injured. Injured bad. COYS and Go Sox Link to comment Share on other sites More sharing options...
You Got Zung Posted February 3, 2008 Share Posted February 3, 2008 Cool article.My opinion:-McCain makes me think of the military, and since we are at war, it does not demonstrate change to me. It screams "Another 8 years of keeping our military bases and wars in other people's lands."-Obama looks Web 2.0ish. It is current era. The current era is not change.-The rest all look the same.If I was to do a logo, I would make it retro, or something clever. Maybe even green. That would distinguish it from the tired old red, white and blue crap. Link to comment Share on other sites More sharing options...
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