STL FANATIC Posted March 4, 2004 Share Posted March 4, 2004 http://www.stlouisblues.com/news/0304/040303.htmlNHL Names Blues 2004 Outstanding Club Marketing CampaignBlues Win Award For Second Time in Three SeasonsNEW YORK, ST. LOUIS, March 3, 2004 - The National Hockey League last week named the St. Louis Blues' current "retro" marketing and advertising campaign as the League's Outstanding Club Marketing Campaign for the 2003-2004 season. The honor marks the second time in three seasons the Blues have won the League's top club marketing award. The "Bleed Blue" campaign won the inaugural award in 2001-2002. The award was presented to the Blues last week during the League's annual marketing meetings in Anaheim, Calif. All Member Club marketing campaigns were reviewed by a panel of judges comprised of: Street and Smith's Sports Business Journal, several prominent North American advertising agencies and consultants, and NHL Enterprises. Runner-ups for the 2004 Award included: the Minnesota Wild's "Team of 18,000"; Phoenix Coyotes' "A New Breed"; the Atlanta Thrashers' "Are You True Blue?" and the Toronto Maple Leafs' "Leafs Nation." The Blues' retro campaign featured a humorous 1960s spoof, using graphics and language from that decade to promote affordable ticket prices and communicate a value-driven message. The approach was selected following the club's decision to reduce ticket prices in many areas of Savvis Center at the start of the season. "The Blues' use of 1960s advertising was a perfect way of leveraging the League's season-long 'Vintage Hockey?' platform that celebrated their rich heritage and creatively solved some unique business challenges," said NHL Vice President, Club Marketing Scott Carmichael. "The assignment to our outside panel of judges was twofold: to ascertain if each Club campaign had delivered a unique and creative campaign and if they had successfully integrated it across all of Club marketing assets." "It's an honor to be recognized for the second time in three seasons, particularly given the excellent work by the other finalists," said Jim Woodcock, the Blues' senior vice president of marketing and communications. "The fact our retro campaign worked so well this year, and continues to work, is what is truly satisfying. Our challenge this season was to communicate price and the entertainment value of Blues hockey, and to keep that message relevant and fresh throughout the season. Our multiple retro executions met the challenge, kept it fun and keep it working."The Blues' winning campaign was created in cooperation with the Schupp Company, the Blues' longtime advertising agency which developed the club's retro-themed radio, television, outdoor and print executions. The radio campaign also recently won a coveted Addy Award for the best creative work in St. Louis during 2003, marking the fifth consecutive year that advertising created by Schupp Company on behalf of the Blues has won an Addy. The Blues' organization is the only St. Louis company to have this level of consistency. Fleishman-Hillard also contributed to the Blues' award-winning campaign as recognized by the NHL with retro graphics and design for materials such as media guides, yearbooks, pocket schedules and promotional items. Schupp and Fleishman-Hillard are both St. Louis-based companies. # # # JUSTIN STRIEBEL | PORTFOLIO | RESUME | CONTACT Link to comment Share on other sites More sharing options...
STL FANATIC Posted March 4, 2004 Author Share Posted March 4, 2004 By the way, I first brought you guys news of this awesome campaign way back on August 5, 2003.http://boards.sportslogos.net/index.php?sh...arketing+scheme JUSTIN STRIEBEL | PORTFOLIO | RESUME | CONTACT Link to comment Share on other sites More sharing options...
NJTank Posted March 4, 2004 Share Posted March 4, 2004 Yeah you were using it as a sig. I really thought it was old ads too at the time. www.sportsecyclopedia.com For the best in sports history go to the Sports E-Cyclopedia at http://www.sportsecyclopedia.com Link to comment Share on other sites More sharing options...
STL FANATIC Posted March 4, 2004 Author Share Posted March 4, 2004 Billboards... JUSTIN STRIEBEL | PORTFOLIO | RESUME | CONTACT Link to comment Share on other sites More sharing options...
STL FANATIC Posted March 4, 2004 Author Share Posted March 4, 2004 Here's some images from their site...They of couse had other stuff all over too. JUSTIN STRIEBEL | PORTFOLIO | RESUME | CONTACT Link to comment Share on other sites More sharing options...
schlim Posted March 4, 2004 Share Posted March 4, 2004 I think that is one of the best advertisting campaigns around...kinda reminds me of a modern throwback sign shop here in Austin...http://www.roadhouserelics.com/store.htm Link to comment Share on other sites More sharing options...
STL FANATIC Posted March 4, 2004 Author Share Posted March 4, 2004 Yeah, I think it's possibly the best campaign in the history of..ever...Those neon signs and such are pretty cool. JUSTIN STRIEBEL | PORTFOLIO | RESUME | CONTACT Link to comment Share on other sites More sharing options...
zer0dotcom Posted March 4, 2004 Share Posted March 4, 2004 Gotta say, i like those. The old time hockey card/ magazine look, and this timem it's a team with some history using a retro idea. Definate thumbs up Link to comment Share on other sites More sharing options...
See Red Posted March 4, 2004 Share Posted March 4, 2004 That very well maybe the best advertising campaign ever. I certainly don't see anything like that in the Denver area. I wish I did, but oh well. I can't blame, it would be money poorely spent considering the Pepsi Center never fails to sell out for the Avs... the Nuggets are becoming a hot ticket... Rockies are in the upper portion of the MLB in attendance... and the Broncos sell out every game.I must ask... who won it last year and what was the winning campaign? I'm wondering if I might remember hearing about it. Link to comment Share on other sites More sharing options...
ColeJ Posted March 4, 2004 Share Posted March 4, 2004 needless to say, after stabbing the captain in the back, introducing the "mooterus jersey", and then coming up with that pathetic "City of Stars" add campaign, the stars likely finished 30th in marketting. Link to comment Share on other sites More sharing options...
Clarkey Posted March 4, 2004 Share Posted March 4, 2004 I can't believe a campaign like this beat out the Carolina's "This is Hockey!" Anyway, I wish the League would hire someone from the Blue's Marketing department cause the NHL could use the help. Those are great!! Link to comment Share on other sites More sharing options...
Chazberg Posted March 4, 2004 Share Posted March 4, 2004 Well let me just say I think it's said, here I'm reading all these headlines like "Leafs get Leetch" and "Bruins get Gonchar", waitint for the blues to do something, and all i have to read about them is they win best add campaign. C'mon guys. charles-noerenberg.com Link to comment Share on other sites More sharing options...
pittunited Posted March 4, 2004 Share Posted March 4, 2004 Those would make SWEET t-shirts. OWNER -- Pittsburgh Spiders (UL) * Dynamo Missouri (PLA) * Montreal Maroons (SHL) Link to comment Share on other sites More sharing options...
STL FANATIC Posted March 4, 2004 Author Share Posted March 4, 2004 I agree Chaz...I'm thinking at least we won something, but...Actually, we got Sillinger today in exchange for Brent Johnson. A good trade as long as it's not the only one we make.And PittU, if you check the thread I linked to in the second post in this thread, I said the exact same thing. I haven't seen them anywhere though. JUSTIN STRIEBEL | PORTFOLIO | RESUME | CONTACT Link to comment Share on other sites More sharing options...
AbbeyBF42 Posted March 4, 2004 Share Posted March 4, 2004 Those would make SWEET t-shirts. That's what I was thinking. If they are, I'm definately getting one. Link to comment Share on other sites More sharing options...
the_cynic Posted March 4, 2004 Share Posted March 4, 2004 It's really too bad this doesn't become a trend. It's really original and it looks great! I could see this doing really well in baseball. The Yankees, Reds, and Giants would all be really successful! Utah Jazz Retired Number's#1 - Frank Layden - #7 Pete Maravich - #12 John Stockton - #14 Jeff Hornacek - #35 Darrell Griffith - #53 Mark EatonRetired Number's To Come#00 The Bear (Best Mascot In NBA) - #4 Adrian Dantley - #32 Karl "The Mailman" Malone Link to comment Share on other sites More sharing options...
pittunited Posted March 4, 2004 Share Posted March 4, 2004 And PittU, if you check the thread I linked to in the second post in this thread, I said the exact same thing. I haven't seen them anywhere though. Great minds think alike, eh? OWNER -- Pittsburgh Spiders (UL) * Dynamo Missouri (PLA) * Montreal Maroons (SHL) Link to comment Share on other sites More sharing options...
winters in buffalo Posted March 5, 2004 Share Posted March 5, 2004 Love the retro ads! Link to comment Share on other sites More sharing options...
Discrim Posted March 5, 2004 Share Posted March 5, 2004 needless to say, after stabbing the captain in the back, introducing the "mooterus jersey", and then coming up with that pathetic "City of Stars" add campaign, the stars likely finished 30th in marketting. i'd be kinder and say the blackhawks were dead last in this. hell, i'm not even sure they HAVE an ad campaign ya don't televise home games, you deserve to be last in marketing. ask wirtz. A strong mind gets high off success, a weak mind gets high off bull Link to comment Share on other sites More sharing options...
Cardsfan124 Posted March 6, 2004 Share Posted March 6, 2004 Being a Blues fan I would love to see them use the old logo in a third uniform Link to comment Share on other sites More sharing options...
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