"Greater Montreal" new logo released

[reppact 0]

The "Greater Montreal" committee spent $500,000 (plus $200k more for advertising) for a new advertising logo.

It went from this:

to THIS!?

As a taxpayer of the City of Montreal, I want my money back. This is NOT worth 500k.

[fiasco! 29]

I'm sure the money was spent for the entire campaign, not just a logo. Personally, I like the new logo better.

[pcgd 272]

Also I wish people understood how much time, effort, and research goes into creating an identity of this size.

Its sometimes hundreds of concept logos, research, lawyers, campaign, print guides, materials, consulting....

Its not like its one designer sitting at his computer for a couple hours.

[Viper 211]

"M" as in "meh". Not great, but not London 2012 bad either.

[bayrider 0]

As a former Montrealer, I have to say that is pretty bad

[Joshawaggie 142]

DO the 5 different colors represent 5 different areas or something?

[davidson 116]

Also I wish people understood how much time, effort, and research goes into creating an identity of this size.

Its sometimes hundreds of concept logos, research, lawyers, campaign, print guides, materials, consulting....

Its not like its one designer sitting at his computer for a couple hours.

you mean 'design by committee'?

i know what you are saying, however for all the research done for something like this,

most people see no difference between this and something someone bashed out in ten minutes.

i can definitely see their point.

i dont mind this, but its not the strongest mark ever made.

[reppact 0]

DO the 5 different colors represent 5 different areas or something?

The five regions that are in the Greater Montreal area.

[GeorgesL 15]

The "Greater Montreal" committee spent $500,000 (plus $200k more for advertising) for a new advertising logo.

It went from this:

to THIS!?

As a taxpayer of the City of Montreal, I want my money back. This is NOT worth 500k.

As a transplanted Montrealer, I expected better. Since when did the city become all English?

[habsfan1 3,983]

The "Greater Montreal" committee spent $500,000 (plus $200k more for advertising) for a new advertising logo.

It went from this:

to THIS!?

As a taxpayer of the City of Montreal, I want my money back. This is NOT worth 500k.

As a transplanted Montrealer, I expected better. Since when did the city become all English?

That's just what I was thinking. There has to be a translated version somewhere.

[Sabrejeff 9]

Well the old logo was crap...

(This is CBS. This is CBS on drugs.)

[pollux 431]

French version...

But this isn't the new Communauté métropolitaine de Montréal. This is another entity, slightly larger the the CMM. In all fairness, I understand that $600,000 was spent on the brand as a whole, but the logo could've been much better IMO.

At least the CMM logo is close to the geographic representation of the Greater Montreal.

[ferrousoxide66 2]

The "Greater Montreal" committee spent $500,000 (plus $200k more for advertising) for a new advertising logo.

It went from this:

to THIS!?

As a taxpayer of the City of Montreal, I want my money back. This is NOT worth 500k.

As a transplanted Montrealer, I expected better. Since when did the city become all English?

Don't worry, i'm sure the language police will be there, guns ablazin'.

[the admiral 29,133]

I thought the first logo, a green circle with curved lines in it, was the one the guy was disappointed with.

I like the M and the colors. My only gripe is the way they combine serif and sans. The serif typeface doesn't fit.

[pcgd 272]

French version...

But this isn't the new Communauté métropolitaine de Montréal. This is another entity, slightly larger the the CMM. In all fairness, I understand that $600,000 was spent on the brand as a whole, but the logo could've been much better IMO.

At least the CMM logo is close to the geographic representation of the Greater Montreal.

Its interesting with that image... the Museum of Art and Design in New York does the same thing with their logo. They put images and textures inside of it. I can't find any images online but if anyone gets GD USA...its in this month's issue.

[thebigeh 34]

???

That logo is so seventies!

[habsfannova 0]

http://www.canada.com/montrealgazette/aisl...=10%2f30%2f2008

[ferrousoxide66 2]

???

That logo is so seventies!

That's not a bad thing.

[SDX 30]

Nearly as good as Oldhams £100k effort

[raysox 2,568]

the frist thing that it reminded me of, was all the london 2012 logos, lol

i get to see the logo more, when I go there in 3 weeks!