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Fido mobile changes logo


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  • 3 weeks later...
Fido mobile in Canada has unveiled their new logo/word mark:

From this:


to this....


It's a little bit of an improvement. Neither logo seems like anything to get excited about, but at least the new logo reinforces the canine connotation of "fido" that Fido has almost always used in their advertising. (Example here) Perhaps a dog's paw print would have been better than a dog's house, or maybe even a trail of paw prints to reinforce the "mobility" of Fido's phone service.

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Walking around downtown Montreal, I saw a Fido Mobile store, and they still use the old logo

Signage with Rogers Communications (who owns FIDO) is always a joke.

It took us close to two years to phase out some of the AT&T logos from the previous Cantel-AT&T and Rogers-AT&T branding alliance.

p.s.: I wish I was walking downtown Montreal right now...

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