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UFL unveils logo, launches site


Jezus_Ghoti

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http://www.ufl-football.com/home

I gotta admit, it's not that bad. I was expecting Madden- or XFL-level bad and it's a clear step above that. The football looks a bit like Pacman puking, but whatever. The cornerback version of Pacman will probably be playing in the league before long (assuming this league ever gets off the ground), so maybe it fits.

Edit: I'll just add that some of the flash graphics at the top of the site are awful. I could do more precise Photoshopping in Paintbrush using a sprained toe on my laptop touchpad.

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Two logos in less than a year.

Gradients and a color scheme that reminds me of the San Antonio Gunslingers.

That aside though, I'm beginning to think the UFL might actually play some games next year. They haven't completely died off, and if this recession hasn't killed off investors yet it probably won't.

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If the logo was made flat with no bevels or gradients, it would look half decent. Now it just looks crap.

And the website looks like they bought the layout from a template site.

While it looks fairly plain Jane, actually the site was done by Lightmaker, which to me indicates that these guys have the kind of money to pull off at least a launch of the league. They (Lightmaker) doesn't come cheap.

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Here are my name submissions:

Hartford Riverhawks (city is right by the Connecticut River)

Las Vegas High Rollers (a high roller is somebody who frequently bets a lot of money at once in the casino)

Los Angeles Comets (a play on the "stars" around there-maybe they could have a celeb dog as the mascot-star with a tail, get it?)

Monterrey Toros (even those who don't know very much Spanish know what a toro is)

New York Heroes (honors NYPD and FDNY-think 9/11)

Orlando Wizards (Magic Kingdom here, want to keep up the theme)

Salt Lake City Swarm (Utah's nickname is the Beehive State)

San Francisco Express (Streetcars, ferries, etc.-was going to call them the Ferries, but then decided against it)

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Not a bad site, considering. However, the thing at the bottom (in the name the team blurb) bothers me: The U in UFL isn't just for United; it's for U, the fans. Cheezy, trite, modern-for-no-reason. Especially from a league level.

However, I do have to say I like the league logo. Still not convinced this league plays, though. And if they last more than a season, I'll be amazed.

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They're supposed to serve underserved makets, yet they're targeting teams in NYC and Hartford?

Yeah ... I was thinking the same thing.

Interestingly, though, they managed to get their name into a Peter King column in Sports Illustrated back in August. King said the league could be a destination for viable third-string NFL QBs or -- more interesting -- Michael Vick.

If you're looking to legitimize yourself, that isn't a bad way to start.

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Hartford

Connecticut Crusaders

Connecticut Yankees

New England Blitz

New England Knights

Las Vegas

Las Vegas Liberators

Las Vegas Marauders

Las Vegas Thunderbirds

Las Vegas Venom

Las Vegas Vipers

Los Angeles

Los Angeles Blitz

Los Angeles Condors

Los Angeles Guardians

Los Angeles Quake(s)

Los Angeles Shock

Monterrey

Monterrey Counts

Monterrey Generales

Monterrey Forge

Monterrey Vulcans

New York

New York Blitz

New York Centaurs

New York Gargoyles

New York Goliaths

New York Kongs

New York Mammoths

New York Monarchs

Orlando

Orlando Blitz

Orlando Juice

Orlando Rampage

Salt Lake City

Salt Lake Sting

Salt Lake Swarm

Salt Lake City Sting

Salt Lake City Swarm

Utah Sting

Utah Swarm

San Francisco

San Francisco Corsairs

San Francisco Quake(s)

San Francisco SeaWolves

San Francisco Shock

San Francisco Stingrays

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What is with all of these XFL/AFL names? I hope they dont go that route. You want respect? Dont name your teams Rage, or Blitz, or Shock, or Mercury, or Devil Kings, or Stealth, or Tornado Hawks, or Battle Masters. Every league fails when they go the middle school route for names.

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What is with all of these XFL/AFL names? I hope they dont go that route. You want respect? Dont name your teams Rage, or Blitz, or Shock, or Mercury, or Devil Kings, or Stealth, or Tornado Hawks, or Battle Masters. Every league fails when they go the middle school route for names.

It's hard thinking up a creating name. :(

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What is with all of these XFL/AFL names? I hope they dont go that route. You want respect? Dont name your teams Rage, or Blitz, or Shock, or Mercury, or Devil Kings, or Stealth, or Tornado Hawks, or Battle Masters. Every league fails when they go the middle school route for names.

Wholeheartedly agree with this. I hate these sort of generic mid-nineties names. The difficulty, however, is trying to come up with something that hasn't been done before.

For example, there is a bird that is native only to Central Florida called the Scrub Jay. So, you could name the Orlando team the "Jays", but it's been done. Calling them the "Scrub Jays" on the other hand sounds, at best, like a minor league baseball team (at worst, it's just pathetic).

So, you could try these tough sounding names...

Gators=UF

Moccasins=Florida Southern

Hurricanes=Miami

Seminoles=FSU

...but they're taken.

So you end up with the "Storm" or something else that sounds equally like a Women's professional softball team.

Granted, this is specific to the Orlando market, but I imagine other cities would be just as hard to name.

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Plenty of names to choose from....

http://www.flmnh.ufl.edu/herpetology/FL-GUIDE/Flaherps.htm

http://en.wikipedia.org/wiki/List_of_wild_...cies_in_Florida

Florida Black Bears

Florida Reptiles

Florida Turtles

Florida Crocodiles

Florida Manatees

Florida Salamanders

Florida Mud Snakes

Florida Loggerheads

Florida Jackrabbits

No need to be lazy with a generic singular name.

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The UFL has already partnered with two standout companies in the creation of a new logo and updated web presence. To help establish the UFL?s identity, the League called upon Landor Associates, one of the world?s leading strategic brand and design consultancies. The new UFL logo now emphasizes the broader love for the sport of football with a fun, celebratory feel that brings the fans closer to the game. The UFL also partnered with award-winning professional services agency Lightmaker, Inc. to create a top-notch interactive web destination, www.ufl-football.com, for the fans that will enable them to feel part of the football action.

?As this will truly be a league for the fans, we are immediately launching a ?Name Your Team? campaign via the UFL website for our potential inaugural cities,? added Commissioner Huyghue. ?Fans can submit their favorite team names by visiting www.ufl-football.com and also stay abreast of all the latest UFL news. Fan participation is an integral component of the UFL and this campaign is just the first of many for the communities to truly embrace the teams. All names will be considered and winning entries will be recognized via the website and at inaugural festivities.?

Has Landor done any pro sports design before?

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