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NFL Logos


random_ax

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I'm not sure if anyone here knows the process involved, but I've always wondered just how the logos get created/approved. Let's say that LA gets a franchise and for this question, we'll call them the LA Condors...... As an owner, I would assume you have final say over what the team name and logo would be. A)What input does the NFL have in that. For instance, I would think the league would have some way to object if I had decided to go with LA Gangbangers or LA Uzis.... I'm sure they weren't happy to hear that one of the groups vying for the Tennessee franchise wanted to name the team the Memphis Hound Dogs (part of that group represented the Presley estate).

B) So, I want the LA Condors, does the NFL have a graphics department that finds maybe 5 artists to design concepts for me to choose from or can I go out and use, let's say, one of my artists at the company I own? And soes the NFL then get the chance to say no to my chosen design?

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NFL Properties kind of guides teams through names and uniforms and stuff. I'm sure you could use your own guys, but the league would Strongly Prefer that you let them handle it for the greater good, and that's how you end up with the Bengals, Cardinals, Falcons, Texans, and Seahawks basically using the same wordmark.

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NFL Properties kind of guides teams through names and uniforms and stuff. I'm sure you could use your own guys, but the league would Strongly Prefer that you let them handle it for the greater good, and that's how you end up with the Bengals, Cardinals, Falcons, Texans, and Seahawks basically using the same wordmark.

Thanks, makes sense.

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NFL Properties kind of guides teams through names and uniforms and stuff. I'm sure you could use your own guys, but the league would Strongly Prefer that you let them handle it for the greater good, and that's how you end up with the Bengals, Cardinals, Falcons, Texans, and Seahawks basically using the same wordmark.

Which are all variations of the Broncos wordmark anyway.

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NFL Properties kind of guides teams through names and uniforms and stuff. I'm sure you could use your own guys, but the league would Strongly Prefer that you let them handle it for the greater good, and that's how you end up with the Bengals, Cardinals, Falcons, Texans, and Seahawks basically using the same wordmark.

Which are all variations of the Broncos wordmark anyway.

And all created by (or contracted out to, at least) the same guy/guys/company...Verlander Design. (Although I'm unsure of who it was that did the Broncos' 1996 identity. Wordmark looks like it coulda been Verlander, but I've also heard Nike was responsible for that overhaul. Anyone know anything for certain about that?)

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NFL Properties kind of guides teams through names and uniforms and stuff. I'm sure you could use your own guys, but the league would Strongly Prefer that you let them handle it for the greater good, and that's how you end up with the Bengals, Cardinals, Falcons, Texans, and Seahawks basically using the same wordmark.

Which are all variations of the Broncos wordmark anyway.

And all created by (or contracted out to, at least) the same guy/guys/company...Verlander Design. (Although I'm unsure of who it was that did the Broncos' 1996 identity. Wordmark looks like it coulda been Verlander, but I've also heard Nike was responsible for that overhaul. Anyone know anything for certain about that?)

I'm not sure if Nike was the only one behind it. But I do know they had a big part in the new identity.

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NFL Properties kind of guides teams through names and uniforms and stuff. I'm sure you could use your own guys, but the league would Strongly Prefer that you let them handle it for the greater good, and that's how you end up with the Bengals, Cardinals, Falcons, Texans, and Seahawks basically using the same wordmark.

NFL Properties were also behind the change to the Saints' helmet FDL, saying reducing its size and putting outlines on it would make it 'pop' (overused word!!) more on the gold helmet. Interestingly, they went too small at first and had to make the new FDL bigger (3rd pic). So the Saints have gone from ridiculously large in '67 to a reasonable size to too small to just about right. :D

mini68a.jpgbf2d_1.JPGSaintsHelmet3.jpgSaintsHelmet2.jpg

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NFL Properties kind of guides teams through names and uniforms and stuff. I'm sure you could use your own guys, but the league would Strongly Prefer that you let them handle it for the greater good, and that's how you end up with the Bengals, Cardinals, Falcons, Texans, and Seahawks basically using the same wordmark.

NFL Properties were also behind the change to the Saints' helmet FDL, saying reducing its size and putting outlines on it would make it 'pop' (overused word!!) more on the gold helmet. Interestingly, they went too small at first and had to make the new FDL bigger (3rd pic). So the Saints have gone from ridiculously large in '67 to a reasonable size to too small to just about right. :D

And they were absolutley correct. The currrent FDL is perfect IMO.

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So say when the Falcons changed their logos, and the NFL came up with some concepts and ultimately decided upon the current logo set, could Arthur Blank say he wants something different for the wordmark because it looks too much like other teams? I guess I am wondering if the owners have authority over the NFL in final logo decisions. Can anyone answer this?

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No one shape needs to be outlined three times.

Yeah, I never really understood the point of the thin gold outline tossed in there... you can't even see it in most cases.

Agreed...took this shot at Tennessee in the preseason a couple of years ago and if you have to be that close to see it, what's the point? They should have gone with a slightly thinner black outline flush with the white outline.

IMG_9141.jpg

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NFL Properties kind of guides teams through names and uniforms and stuff. I'm sure you could use your own guys, but the league would Strongly Prefer that you let them handle it for the greater good, and that's how you end up with the Bengals, Cardinals, Falcons, Texans, and Seahawks basically using the same wordmark.

Which are all variations of the Broncos wordmark anyway.

And all created by (or contracted out to, at least) the same guy/guys/company...Verlander Design. (Although I'm unsure of who it was that did the Broncos' 1996 identity. Wordmark looks like it coulda been Verlander, but I've also heard Nike was responsible for that overhaul. Anyone know anything for certain about that?)

Broncos was designed solely by Nike. One of the main designers on that project, who now owns his own firm, was Art Director on the Texans in collaboration with Verlander.

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