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New Renuzit Air Freshener labeling


Coast2CoastAM2006

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I think it looks great. Other than the product name, which I've never liked, I think they hit a home run with the new identity. It goes much better with my home decor than the old label did, but that doesn't really matter, since I tear the labels off things like that when I use them in the house.

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Downgrade for the logo looking like nearly every other logo that's been released lately. Sometimes unique and somewhat whimsical is a good thing.

Buy some t-shirts and stuff at KJ Shop!

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POTD 2013-08-22

On 7/14/2012 at 2:20 AM, tajmccall said:

When it comes to style, ya'll really should listen to Kev.

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I work for a retail store that sells these, and I can tell you that the new packaging really pops off of the shelf. Most shelving/fixtures tend to be beige or some other neutral color which causes the old gray packaging to get lost. I think the stark white will draw people to it on the shelf.

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look, im sorry to stray from the topic but i just dont

get why there are so many posts regarding whether or not a :censored:ty piece of packaging

is now better or worse than the :censored:ty piece of packaging that preceded it.

if you think either of these are good examples of packaging design, you are wrong. sorry.

if you are at all interested in packaging and its design, then please look at the likes of the ffffound blogs

packaging section.

http://ffffound.com/home/lovelypackage/found/

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look, im sorry to stray from the topic but i just dont

get why there are so many posts regarding whether or not a :censored:ty piece of packaging

is now better or worse than the :censored:ty piece of packaging that preceded it.

if you think either of these are good examples of packaging design, you are wrong. sorry.

if you are at all interested in packaging and its design, then please look at the likes of the ffffound blogs

packaging section.

http://ffffound.com/home/lovelypackage/found/

Valid points, but this is the "General Design" section, and packaging design falls under that category, at least in my book. It isn't just a packaging redesign either, it's an identity change with a new logo and image. ffffound is a great site, and I visit it semi-regularly also, but I don't think the fact that there is another website out there should limit what gets posted here. Just my 2 cents...

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look, im sorry to stray from the topic but i just dont

get why there are so many posts regarding whether or not a :censored:ty piece of packaging

is now better or worse than the :censored:ty piece of packaging that preceded it.

if you think either of these are good examples of packaging design, you are wrong. sorry.

if you are at all interested in packaging and its design, then please look at the likes of the ffffound blogs

packaging section.

http://ffffound.com/home/lovelypackage/found/

Valid points, but this is the "General Design" section, and packaging design falls under that category, at least in my book. It isn't just a packaging redesign either, it's an identity change with a new logo and image. ffffound is a great site, and I visit it semi-regularly also, but I don't think the fact that there is another website out there should limit what gets posted here. Just my 2 cents...

i dont have any beef with this being a packaging design thread in a general design? neither is my issue that this is an identity change. my point is that this barely qualifies as design and certainly doesnt come close to good design. it seems really obscure to debate the finer points of two completely crap bits of packaging/ design?

tio be honest my post is just an observation, however i would like to point people in the general direction of the likes of ffffound as the identities they feature are far more original and interesting than the likes of gatorade etc.

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i dont have any beef with this being a packaging design thread in a general design? neither is my issue that this is an identity change. my point is that this barely qualifies as design and certainly doesnt come close to good design. it seems really obscure to debate the finer points of two completely crap bits of packaging/ design?

i would like to point people in the general direction of the likes of ffffound as the identities they feature are far more original and interesting than the likes of gatorade etc.

Definitely agree with you Fraser, but these are the things the general US public sees on a regular basis.

Maybe we need an "Official" package redesign thread for things like this? Gatorade and Pepsi deserve their own, but something like this probably doesn't...

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look, im sorry to stray from the topic but i just dont

get why there are so many posts regarding whether or not a :censored:ty piece of packaging

is now better or worse than the :censored:ty piece of packaging that preceded it.

if you think either of these are good examples of packaging design, you are wrong. sorry.

if you are at all interested in packaging and its design, then please look at the likes of the ffffound blogs

packaging section.

http://ffffound.com/home/lovelypackage/found/

Valid points, but this is the "General Design" section, and packaging design falls under that category, at least in my book. It isn't just a packaging redesign either, it's an identity change with a new logo and image. ffffound is a great site, and I visit it semi-regularly also, but I don't think the fact that there is another website out there should limit what gets posted here. Just my 2 cents...

i dont have any beef with this being a packaging design thread in a general design? neither is my issue that this is an identity change. my point is that this barely qualifies as design and certainly doesnt come close to good design. it seems really obscure to debate the finer points of two completely crap bits of packaging/ design?

tio be honest my post is just an observation, however i would like to point people in the general direction of the likes of ffffound as the identities they feature are far more original and interesting than the likes of gatorade etc.

[sarcasm]

You know what? I think the new packaging belongs in a museum it's so good. In fact, I've never seen better packaging ever! And my opinion is more valid than yours because I say so.

[/sarcasm]

If you think that the packaging is crap, you are welcome to say so. But don't act as though we should all accept it as fact because you decreed it.

For the record, I like conversation like this. These are the kinds of products we see in our homes in a daily basis, but rarely do we give much consideration to the design of their packaging.

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If you think that the packaging is crap, you are welcome to say so. But don't act as though we should all accept it as fact because you decreed it.

im not going to argue the moral toss on this one. you are welcome to your opinion and i was trying to make a point but,

this is not the sort of thing that contains or inspires good design in any sense.

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There is a pretty big difference between designing for the niche markets that the packaging on ffffound has and the huge mulitnational audience that a product like this has. Its going to be a bit vanilla (pun intended)

It may not be "good design" to some designers, but its clearly not ugly or incredibly offensive to most.

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