Oreo changes packaging!

[BadSeed84]

I went to target today, and saw oreo's was on sale & looks different! Looks as if going simple is the way to go. Initially I am not a big fan of the change (I thought it was a generic brand) but I suppose i'll see if it grows on me.

[DelayedPenalty]

This isn't a throwback package is it? Because I saw a Ritz box in Target that was very plain, with the letters inside circles. This looks much the same.

[BBTV]

Hmmm... their website still shows all the current packaging.

Also, don't use an apostrophe to pluralize. It reflects poorly on the Philadelphia school system.

[JQK]

I like it. I was always a fan of simple, though. It's the same reason i liked the new Snapple branding

[AHcreative]

No, I'm not a fan. I do like simple, but for some reason this just doesn't work. I don't like how every brand is falling into this 'throwback' style; it only works for some products. In addition, I dislike how every brand now feels the need to use these plain, unaltered, sans serif fonts. Yes sans serif does work for a lot of logos, but not all. Oreo had a great identity, I don't see why they need to change, but if this is just part of a 'throwback' deal, fine, I just wouldn't like to see it being used permanently.

[burgundy]

My guess is that it's a Target specific package, sort of like the whole Snickers/Walmart thing. Plus the design seems very Target-like.

[Wheelhouse]

I can't think of any old-timey food packaging that has a high-resolution photo of the product on the front. Seems like an update to me.

[DelayedPenalty]

I can't think of any old-timey food packaging that has a high-resolution photo of the product on the front. Seems like an update to me.

That was my thought too when I said (typed) it, but I wasn't sure. I think the Ritz box had the same hi-res photo of a cracker on it. Maybe it's a Target specific thing like burgundy suggested.

[HowBoutThemFins]

i'm not digging these plain jane looks certain companes/brands are adopting. f'in awful

[VC//]

It's about time they made the package properly, I hated when you took the oreo tray out and then had to put it back in and the clear wrapper inside tore and wouldn't fit in proper. Opening it like that, superb.

[Perfect Zero]

I hate pulltabs on cookies. Why do they force them on the consumer.

Yes, I know I'm weird.

[burgundy]

It's about time they made the package properly, I hated when you took the oreo tray out and then had to put it back in and the clear wrapper inside tore and wouldn't fit in proper. Opening it like that, superb.

They've had the pull-tab for a while now.

[TheRealPepman]

Uugh, downgrade.

[Jigga]

i'm not digging these plain jane looks certain companes/brands are adopting. f'in awful

The economy is a bitch, ain't it?

[Perfect Zero]

It's about time they made the package properly, I hated when you took the oreo tray out and then had to put it back in and the clear wrapper inside tore and wouldn't fit in proper. Opening it like that, superb.

They've had the pull-tab for a while now.

I know, but I still can't stand it.

[patsox]

Yeah, I noticed this today at work. I think it's an upgrade. The old one was starting to look stale (No pun intended).

[DelayedPenalty]

Yeah, I noticed this today at work. I think it's an upgrade. The old one was starting to look stale (No pun intended).

That's unfortunate, that was the perfect opportunity for a pun.

[Lee.]

I don't think Oreo was really a brand that needed to go old-school. It's a delicious, fun product, marketed to kids and the young at heart, and as such, should likely maintain a certain degree of whimsy.

No, this isn't a fakepost. This is boring. If I tried feeding my kids these Oreos instead of the ones with the wacky OreOs bag, they'd run me out of town on a rail. Oh, nabisco.

[thebigeh]

[GottaDeal]

As others have said, this is just a Target limited-time retro design, like the Ritz crackers and the cereal boxes that were posted about months ago on here.