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Target's new brand


dakotapalm

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Don't care about the silly new name, so long as the product quality and price point remain the same. Store brand is store brand, whether you call it Target, up & up, Archer Farms, Trader Joe's, or the myriad of house brands at Aldi.

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Agreed. This is miles ahead of the GV rebrand.

The new Great Value looks like the stuff you'd see in the cupboards of a low-budget, straight to video family movie. The new Target stuff at least looks like a high-quality generic brand, which with my woman, means we'd buy more from Target than Wally on our next junket into the states.

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Looks like they took styling ideas from the Walmart* Great Value playbook.

Which took a page out of Targets playbook to begin with...

[/Elton John] It's the circle of life. And it moves us all. Through despair and hope. Through faith and love. Till we find our place [/Elton John]

...on a Target shelf

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