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Mexican Soccer: Tecos UAG Rebrand


kid_17

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Because Mexican soccer is not limited to Chivas and Club America I bring news of a complete rebrand by one of the smaller teams in Primera Division (probably the smallest team actually)

Tecos is the representative of the Universidad Autonoma de Guadalajara (or UAG), its home games are basically empty, its followers are limited to graduates of the University and non-existent outside of Guadalajara and even in that city they are the third team after Chivas and Atlas. Remarkably though they have remained in the First Division since 1935, they have a total of one championship since then. Thats way more than you needed to know about this team, here is the makeover.

They went from this:

tecos.gif

To this:

thumb_567088.jpg

The name of the team has been changed from "Tecos" (Owls basically) to "Estudiantes" (Students), though its unclear whether it'll be just Estudiantes or "Estudiantes Tecos" which sounds horrible and makes no sense. The logo appears to signal that itll be the latter. The uniforms will change from the teams now iconic checkerboard (which degenerated from that Kappa beauty to stuff like this) to a color combination that was apparently their original but which many are now referring to as Harry Potter colors.

Of course it didnt help that the announcement included prolific use of scarfs:

20090525_4290.jpg

As far as the logo, well what do you guys think? I mean Mexican soccer has some pretty horrible identities, they at least kept it as a crest but the older one was one of my favourites growing up so I'm kinda bummed it got changed. The new logo looks like a bloated version of the old one and I hate that they included that "Tecos" under the "E", it just looks kinda thrown together randomly. The change in colors is not bad, the old ketchup and mustard (or Soviet) colors always were a bit bright, the Gryffindor colors work well together.

Then there is the name! its not gonna win them any new fans, Atlas is already known as "La Academia" in Guadalajara so it seems to me they got that market cornered and with Chivas owning that city there really isnt any new ground to be won.

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Ehh, it seemed a bit uninspiring at first but once I noticed the owl it got better. But I'm a Tigres supporter, and they have probably the worst logo in the league, so what do I know?

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Ehh, it seemed a bit uninspiring at first but once I noticed the owl it got better. But I'm a Tigres supporter, and they have probably the worst logo in the league, so what do I know?

Now you're just being modest, I happen to love Tigres current "square" logo:

tigres_logo.jpg

a U and a T: Tigres de la Universidad

way better than the old, super 90's logo:

brand.gif

Also real happy they did not get relegated this year as Mexico needs more teams up in the north and it desperately needs that Monterrey derby.

and I had not put the owl and Harry Potter connection together, if I hadnt been told those were the old Tecos colors I would have thought it was intentional.

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#1: Definite upgrade. The UAG logo reminded me of one of those logos that should've been dropped in the 70s, late 80s at the latest. This is a good upgrade, and it keeps the owl as the main focus of the logo while changing the name. Harry Potter inspiration aside, this is a good upgrade.

#2: That scarf is awesome. I'm probably gonna steal the idea for one of my fantasy basketball team's scarves. :P

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