Top Shelf Posted July 10, 2009 Share Posted July 10, 2009 The quicker picker-upper is taking on a brawny lumberjack in a federal lawsuit over paper-towel patterns. Cincinnati-based Procter & Gamble Co., the creator of Bounty paper towels, has sued rival Georgia-Pacific, alleging that the Atlanta-based company infringed on its trademark by using a "bowtie" pattern on its Brawny paper towels. During a hearing in U.S. District Court in Columbus yesterday, P&G attorneys sought to persuade Judge Gregory L. Frost to issue a preliminary injunction, preventing Georgia Pacific from selling Brawny until the design issue is settled at trial. A ruling could come as soon as today. The federal lawsuit, filed May 5, says the bowtie design on Brawny paper towels is too similar to the design embossed on Bounty ExtraSoft towels. P&G asks for unspecified damages and for Brawny to stop using the bowtie design. P&G argued that its bowtie design serves to identify its extra-soft towels, which have generated more than $100 million in sales since the product was launched in February 2008. P&G contends that the similar paper towel patterns could confuse consumers and cause them to purchase Brawny paper towels thinking they were instead Bounty towels.http://www.dispatch.com/live/content/busin...8K.html?sid=101BrawnyBounty Link to comment Share on other sites More sharing options...
Spammy Posted July 10, 2009 Share Posted July 10, 2009 The only thing i can say about this is WOW.... Link to comment Share on other sites More sharing options...
Canadian_Idiot Posted July 10, 2009 Share Posted July 10, 2009 god bless America. Link to comment Share on other sites More sharing options...
Cujo Posted July 10, 2009 Share Posted July 10, 2009 Uhh, so Brawny is the one with Jeff Foxworthy on the wrapper, right? Link to comment Share on other sites More sharing options...
rentz Posted July 10, 2009 Share Posted July 10, 2009 Haha, I love capitalism. Link to comment Share on other sites More sharing options...
logodawg Posted July 11, 2009 Share Posted July 11, 2009 Because I know when I buy paper towels I totally ignore the giant colorful label on the front and solely go by the pattern to know what brand I'm buying...While they're at it, why don't they sue Georgia-Pacific for selling another brand of paper towel that starts with "B?" Link to comment Share on other sites More sharing options...
GuitarPunk2512 Posted July 11, 2009 Share Posted July 11, 2009 bounty must be desperate for money Link to comment Share on other sites More sharing options...
Lee. Posted July 12, 2009 Share Posted July 12, 2009 Uhh, so Brawny is the one with Jeff Foxworthy on the wrapper, right?His name is Chad Sexington. Link to comment Share on other sites More sharing options...
thmst30 Posted July 12, 2009 Share Posted July 12, 2009 Because I know when I buy paper towels I totally ignore the giant colorful label on the front and solely go by the pattern to know what brand I'm buying...While they're at it, why don't they sue Georgia-Pacific for selling another brand of paper towel that starts with "B?"Seriously. I never even knew the patterns served a purpose of identifying different types of paper towels. I honestly don't think ANYBODY knows that, other than the guys who work there. So stupid. Link to comment Share on other sites More sharing options...
DEAD! Posted July 12, 2009 Share Posted July 12, 2009 I think this is all a commercial disguised as a lawsuit where you prove that your product is better than the competitors. Link to comment Share on other sites More sharing options...
CS85 Posted July 12, 2009 Share Posted July 12, 2009 If they really want to solve this they should get a roll of bounty and a roll of brawny and the winner will be the one who's towel soaks up their own bull:censored: the fastest. Link to comment Share on other sites More sharing options...
gatorade09 Posted July 13, 2009 Share Posted July 13, 2009 P&G argued that its bowtie design serves to identify its extra-soft towels, which have generated more than $100 million in sales since the product was launched in February 2008. P&G contends that the similar paper towel patterns could confuse consumers and cause them to purchase Brawny paper towels thinking they were instead Bounty towels.When I see paper towel at the store I usually look at the brand not the way the designs on the paper towel look. How could the design cause them to purchase a different brand if the paper towel is covered up in the wrapping to begin with also. Link to comment Share on other sites More sharing options...
Korbyn Posted July 13, 2009 Share Posted July 13, 2009 Next they will be suing the Shamwow because it is too damn absorbent! Link to comment Share on other sites More sharing options...
andrewharrington Posted July 15, 2009 Share Posted July 15, 2009 It's not even the same pattern. The Bounty pattern is clearly made of only 'bowties' while the Brawny towels contain bulged-out squares and sucked-in squares that happen to form 'bowties' in their negative spaces, or vice versa. Bottom line, though, is when Bounty introduced these towels in 2008, did they trademark this design? The article fails to address this most important fact. Chalk it up to great jounalism, I guess. Link to comment Share on other sites More sharing options...
GMac Posted July 15, 2009 Share Posted July 15, 2009 Uhh, so Brawny is the one with Jeff Foxworthy on the wrapper, right?His name is Chad Sexington.Thats Burly towels that has that mega man with the mustache... lolNext they will be suing the Shamwow because it is too damn absorbent!and billy mays should have beat vince over the head with his Zorbess Link to comment Share on other sites More sharing options...
Recommended Posts
Archived
This topic is now archived and is closed to further replies.