DelayedPenalty Posted August 24, 2009 Share Posted August 24, 2009 While searching for a car loan I suddenly remembered Lendingtree.com, a place where banks compete for your business blah blah blah. When I went to the website I was surprised, and a little bit shocked, and for a moment thought I had somehow wound up at a fake website...The one classy, serifed type and leaf logo is gone, replaced by a blocky, nearly illegible, "trendier" logo. Making it worse is the over used, half rounded rectangle representing a "leaf" where a once nicely drawn recognizeable-as-a-leaf leaf stood. Apparently the company is broadening their horizons to more than just loans and mortgages, and wanted a new image to go along with it.It’s almost unbelievable that LendingTree is ten years old, it seems just like yesterday when online ventures offering mortgage applications, stock trading and book purchasing seemed like wahoo ideas that would never take hold. Yet, here we are, ten years later and the leanest ideas have survived. Surprisingly among them, given the real estate downturn of the last couple of years, LendingTree which has just launched a completely new range of offerings on top of its mortgage game supported by a new identity, marketing and national advertising campaign, all done by Mullen. Link to comment Share on other sites More sharing options...
burgundy Posted August 25, 2009 Share Posted August 25, 2009 That is a terrible rebranding. I'm betting we see a new logo in a few years, or at least a return to the old one, because that has no staying power whatsoever. Link to comment Share on other sites More sharing options...
Firefly Posted August 25, 2009 Share Posted August 25, 2009 The new one looks like it's from a future in which trees are kept in a museum and you have to pay a dollar and half just to see them. But you could pay a bit more and borrow the tree for a certain amount of time. "Welcome to lendingtree. How may I serve you?" Link to comment Share on other sites More sharing options...
Jigga Posted August 26, 2009 Share Posted August 26, 2009 The new one looks like it's from a future in which trees are kept in a museum and you have to pay a dollar and half just to see them. But you could pay a bit more and borrow the tree for a certain amount of time. "Welcome to lendingtree. How may I serve you?"They took all the treesPut 'em in a tree museumAnd they charged the peopleA dollar and a half just to see 'emDon't it always seem to goThat you don't know what you've gotTill it's goneThey paved paradiseAnd put up a parking lot(oooooooh, bop, bop, bop, bop)(oooooooh, bop, bop, bop, bop) On January 16, 2013 at 3:49 PM, NJTank said: Btw this is old hat for Notre Dame. Knits Rockne made up George Tip's death bed speech. Link to comment Share on other sites More sharing options...
Wasatch Posted August 27, 2009 Share Posted August 27, 2009 That is a terrible rebranding. I'm betting we see a new logo in a few years, or at least a return to the old one, because that has no staying power whatsoever.I totally agree, it makes me want to shy away from the company all together! Link to comment Share on other sites More sharing options...
Quillz Posted August 31, 2009 Share Posted August 31, 2009 The new typeface seems to take after the "Web 2.0" trend that has been all the rage for the last few years now. Link to comment Share on other sites More sharing options...
DelayedPenalty Posted August 31, 2009 Author Share Posted August 31, 2009 The new typeface seems to take after the "Web 2.0" trend that has been all the rage for the last few years now.Oh definitely, they've gone for the trendy, "now" logo, rather than a classy good for a long time logo like they had before. Link to comment Share on other sites More sharing options...
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