CoasterLine Posted September 23, 2009 Share Posted September 23, 2009 Just noticed this quick pick-up from the local store...New on the left, Old to the right.Thoughts...? Shaun RajewskiLead Developer, FounderEpic Web Studios LLC. Link to comment Share on other sites More sharing options...
dmhtfld Posted September 23, 2009 Share Posted September 23, 2009 not sure if i like the new logo but i do like the design on the package Link to comment Share on other sites More sharing options...
STL FANATIC Posted September 23, 2009 Share Posted September 23, 2009 It's nothing special, but it's a nice fresh look. It won't likely be a timeless mark, but it'll work for a while.My only problem is that they've turned their brand into a statement.Crystal Light. JUSTIN STRIEBEL | PORTFOLIO | RESUME | CONTACT Link to comment Share on other sites More sharing options...
slapshot Posted September 23, 2009 Share Posted September 23, 2009 I read it as "cry tal light". The s looks more like a flourish of the tail of the y.The packaging is cleaner and feels "lighter", but the script could be done better. And I don't like the period after the name. Back-to-Back Fatal Forty Champion 2015 & 2016 Link to comment Share on other sites More sharing options...
CoasterLine Posted September 23, 2009 Author Share Posted September 23, 2009 The packaging does look better, however, sitting on the shelves at Wal-mart next to the new "plain" Great Value boxes of On-The-Go drink mixes, it makes it very hard to distinguish between the two.I almost think it has been too simplified. Shaun RajewskiLead Developer, FounderEpic Web Studios LLC. Link to comment Share on other sites More sharing options...
Wasatch Posted September 23, 2009 Share Posted September 23, 2009 Are you sure this is a brand new change? I could have sworn I?ve seen the updated Crystal Light logo out in circulation for quite awhile now. Link to comment Share on other sites More sharing options...
SG30 Posted September 23, 2009 Share Posted September 23, 2009 I like the packaging but that period has got to go. It causes me to make a connection with another productwhich you guys are probably not that familiar with. Link to comment Share on other sites More sharing options...
gingerbreadmann Posted September 23, 2009 Share Posted September 23, 2009 I like the packaging but that period has got to go. It causes me to make a connection with another productwhich you guys are probably not that familiar with.I get it!... make connections... subtle marketing... tee hee...[awkwardness]... how does that relate though?...[more awkward]... oh. I see your point. I should stop now. (This was my literal train of thought after I figured that out. It's hard to translate without sounding like a creep, and I probably failed. But, oh well, at least I'm a clarifying creep) Link to comment Share on other sites More sharing options...
LEWJ Posted September 23, 2009 Share Posted September 23, 2009 Nice package design. But I think the wordmark went from bad to worse. | BROWNS | BUCKEYES | CAVALIERS | INDIANS | Link to comment Share on other sites More sharing options...
BBTV Posted September 24, 2009 Share Posted September 24, 2009 The old one wasn't really that old.It was kind of like the "Tampa Bay Rays" of artificially-sweetened drinks though. "The views expressed here are mine and do not reflect the official opinion of my employer or the organization through which the Internet was accessed." Link to comment Share on other sites More sharing options...
leggman01 Posted September 25, 2009 Share Posted September 25, 2009 although the new packagin is more soothing, the old packaging let s you know exactly what this is without any question...i wouldn't be 100% certain that the new packaging was the "on the go" packets at a glance... Link to comment Share on other sites More sharing options...
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