EddieJ1984

Hot Topic new logo

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I came across the site and noticed that they are using a new logo

main-logo_v1_m56577569830698897.gif

This was their older "gothy" logo

hot-topic-logo_v2.jpg

and this was the first logo (is it me or does it look like they based the current logo off of the "topic" part of this one?)

1130277538_1f50ea3009.jpg

I think the new logo overall fits considering they do sell other stuff that goth crap like retro shirts and stuff. While yes it's a bit plain, I think it works, it'll be interesting to see how a store looks like.

Then again im 24, im pretty sure i'm older than hot topics demographic.

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Eh, I dunno, it seems too cliche compared to what they have now, I say slight downgrade. This coming from a guy who occassionally shops there, for hilarious tshirts...

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Reminds me of PacSun for some reason.

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Reminds me of the title card for "Saved By The Bell."

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Not a bad update. Sort of seems like they?re trying to distance themselves further away from having a logo that looks a bit ?extreme?. I?m not one to really buy anything in there but you have to admit, there isn?t a better place to get band t-shirts!

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Not a bad update. Sort of seems like they?re trying to distance themselves further away from having a logo that looks a bit ?extreme?. I?m not one to really buy anything in there but you have to admit, there isn?t a better place to get band t-shirts!

Not nationally, no. Locally (Phoenix, AZ) yes, much better places.

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Not a bad update. Sort of seems like they?re trying to distance themselves further away from having a logo that looks a bit ?extreme?. I?m not one to really buy anything in there but you have to admit, there isn?t a better place to get band t-shirts!

Not nationally, no. Locally (Phoenix, AZ) yes, much better places.

Where else would you recommend?

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Their new logo seems kind of bland and stale to me. I feel like I used stenciled letters just like that on a 4th grade project once.

Indeed. To appeal to their target market also, they should have added some blood dripping from a few letters.

(To be fair, I have bought things from that store in the past)

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Not a bad update. Sort of seems like they?re trying to distance themselves further away from having a logo that looks a bit ?extreme?. I?m not one to really buy anything in there but you have to admit, there isn?t a better place to get band t-shirts!

Not nationally, no. Locally (Phoenix, AZ) yes, much better places.

Where else would you recommend?

Trails Department stores here in greater phoenix, sadly no website to give you a link to...or, at least google just wants to spit out generic pages.

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To appeal to their target market also, they should have added some blood dripping from a few letters.

Or they could make the stencil-like text look more like stamped letters.

I do frequent Hot Topic mostly for the music they sell, stuff by VNV Nation, Imperative Reaction, and similar artists.

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I have a love-hate relationship with the new logo. I like it for it's more "professional" look, however I miss the old Goth-Rock look they had. I also miss the old atmosphere of the store. I was once a frequent shopper there. Now, I'm only in there every couple of weeks to months just to see if anything is new. I dislike the commercial trendy crap they're promoting now.

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Not a bad update. Sort of seems like they?re trying to distance themselves further away from having a logo that looks a bit ?extreme?. I?m not one to really buy anything in there but you have to admit, there isn?t a better place to get band t-shirts!

Not nationally, no. Locally (Phoenix, AZ) yes, much better places.

Where else would you recommend?

Internet.

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Not bad.

This change sort of came out of the blue. I didn't see anything hinting to a change when i was there christmas shopping a few weeks back.

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None of the change has taken place at the storefront level that I've seen, it may just be a logo used for the web...

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Not a bad update. Sort of seems like they?re trying to distance themselves further away from having a logo that looks a bit ?extreme?. I?m not one to really buy anything in there but you have to admit, there isn?t a better place to get band t-shirts!

Not nationally, no. Locally (Phoenix, AZ) yes, much better places.

Where else would you recommend?

Internet.

Like one specific site for all your band t-shirts needs or places like Amazon that really don't count?

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