lich0037 Posted March 2, 2010 Share Posted March 2, 2010 I'm not sure how many of you are familiar with Caribou Coffee, or are even coffee drinkers. Here is the new the logo for Caribou Coffe. They are based in Minnesota and have 415 locations in 16 states making them the second-largest operator coffeehouses in the United States after Starbucks.Old Logo:New Logo:Thoughts???? Sports Branding and Design | The Minnesota High School Helmet Project | Eric's Helmet Collection Link to comment Share on other sites More sharing options...
Coast2CoastAM2006 Posted March 2, 2010 Share Posted March 2, 2010 I'm not sure how many of you are familiar with Caribou Coffee, or are even coffee drinkers. Here is the new the logo for Caribou Coffe. They are based in Minnesota and have 415 locations in 16 states making them the second-largest operator coffeehouses in the United States after Starbucks.Old Logo:New Logo:Thoughts????i remember seeing the caribou coffee granola bars a year or so ago. but thats about it. there again im not much in to coffee. Spoilers! Link to comment Share on other sites More sharing options...
Sguse1 Posted March 2, 2010 Share Posted March 2, 2010 I like the incorporation of the bean and the font is fitting and a bit more classy, however I think the caribou itself is a little to abstract for the average person to decipher what it is. Link to comment Share on other sites More sharing options...
rvrdgsfn Posted March 2, 2010 Share Posted March 2, 2010 other than the "interesting" coffee bean body, I don't like it. Link to comment Share on other sites More sharing options...
lich0037 Posted March 2, 2010 Author Share Posted March 2, 2010 Also, the antlers form a "C" for caribou. And the light blue backdrop of the caribou adopts a national park-like sign. Sports Branding and Design | The Minnesota High School Helmet Project | Eric's Helmet Collection Link to comment Share on other sites More sharing options...
elsephen Posted March 2, 2010 Share Posted March 2, 2010 Pretty bad. Looks dated already...Edit: was looking at the old. The new hadn't loaded.The new isn't bad. Definitely an upgrade. I suppose the legs could be scoops also? Link to comment Share on other sites More sharing options...
Quillz Posted March 2, 2010 Share Posted March 2, 2010 I think it's a better logo overall, but the actual caribou is way more abstract than before. Is it supposed to be running towards the right now? Link to comment Share on other sites More sharing options...
DDR Posted March 2, 2010 Share Posted March 2, 2010 Yeah, it's pretty abstract. Maybe too abstract. But it's growing on me. Link to comment Share on other sites More sharing options...
Lights Out Posted March 3, 2010 Share Posted March 3, 2010 They tried way too hard to put symbolism into the logo - to the point where it doesn't even resemble a caribou. The "coffee bean" looks like two spoons clasped together. The whole symbol looks vaguely like an angry frowning face.Also, they traded their sense of humor in for vague inspirational crap on the packaging that sounds like what Dr. Phil says on his show. Two thumbs down on this one. POTD: 2/4/12 3/4/12 Link to comment Share on other sites More sharing options...
lich0037 Posted March 3, 2010 Author Share Posted March 3, 2010 I think it's a better logo overall, but the actual caribou is way more abstract than before. Is it supposed to be running towards the right now?Yes, it is supposed to be running toward the right. Apparently that was one Caribou's biggest request when they were designing the new logo. Sports Branding and Design | The Minnesota High School Helmet Project | Eric's Helmet Collection Link to comment Share on other sites More sharing options...
Sport Billy Posted March 3, 2010 Share Posted March 3, 2010 the old logo fit better with the whole nature loving outdoorsy Minnesota feel. Link to comment Share on other sites More sharing options...
Buster Posted March 3, 2010 Share Posted March 3, 2010 Older is better...took me a few seconds to figure out what the black thing was...reminds me of the horrible Olympic logos from China. Link to comment Share on other sites More sharing options...
CherryColaFan Posted March 12, 2010 Share Posted March 12, 2010 I like the old one better also, i dont know why but i just love it. Bengals fan! Link to comment Share on other sites More sharing options...
Edubdesign Posted March 14, 2010 Share Posted March 14, 2010 The new one is just brutal. That six-year-old's scribble looks nothing like a caribou. Link to comment Share on other sites More sharing options...
BrianVlietDesign Posted March 15, 2010 Share Posted March 15, 2010 This looks even worse than it did before. NYCFC - MLS CUP CHAMPIONS - 2021 Link to comment Share on other sites More sharing options...
GFB Posted March 15, 2010 Share Posted March 15, 2010 Wow. Everyone's a harsh critic, but this is an upgrade all around. Better colors, shape, type, idea; everything piece of the new one is better than its counterpart. Link to comment Share on other sites More sharing options...
Windmill360 Posted March 15, 2010 Share Posted March 15, 2010 I like it much better. The old one looks like clip art. Link to comment Share on other sites More sharing options...
Viper Posted March 15, 2010 Share Posted March 15, 2010 I'm a fan of Caribou Coffee, but not a fan of the new logo. The old one still looks just fine to me. The new one doesn't look like a caribou at all. In fact I have no clue just what it looks like. And the new wordmark is just plain lame. Link to comment Share on other sites More sharing options...
EJ_Barlik Posted March 21, 2010 Share Posted March 21, 2010 meh..... 5-time Defending NL East Champions Link to comment Share on other sites More sharing options...
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