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Golden State Warriors unveil new logo + uniform

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The more I look at the original image posted, the more fishy it looks. It looks incredibly sloppy to come from a professional team, and it seems strange to me that an image of the uniform would be unvieled before the actual uniforms were. Folks, I think this is merely a fan's interpretation of what he/she thinks the new uniforms will look like.

1) It's on the team's website

2) They're not a professional team, they're the Warriors

Ah, I didn't know it was on there, thanks for the info. But I still want to reserve judgement until I see the actual thing. In other words, I want to see the real jersey worn by a real human being, rather than a sloppy mockup :P on paper it may look terrible, but who's to say the real deal will look as bad? You never know.

EDIT: I just realized something, why is the home uniform the only one that is "unvieled"? Don't you think they'd show the road, too?

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Kind of surprised they're going with "SF" despite being based in Oakland. I guess it's supposed to mean the "San Francisco Bay Area" and not the city proper. Overall, it's sort of a retro move, much like the Jazz bringing back the J-Note. But I like it.

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Too bad the blew it with that home jersey.

They had a shot at something good.

And what is a "partial logo"?

When and why wpould that be used?

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I still don't think it's the actual jersey. Rather, I think it's an example of how the logo could be used on a jersey. Elements will be similar (I expect to see that yoke-style neck, based on the background image on the updated team website), but I don't think it will be same, note-for-note.

The graphic itself is labeled "2010 Logo and Colors," not "2010 Uniform." The press release only uses the word "uniform" in connection to past uniform/branding packages. And, as someone else noted, the entire uniform package (shorts, away kit) still hasn't been revealed.

Moreover, if they're truly going old school, they may have an updated cable car graphic for the back of the jerseys. Either way, I expect the actual uniform to look somewhat different from what we see right now.

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Maybe the gold circle outline in the SF logo is supposed to be an O for Oakland? Otherwise, don't know why they would have a secondary with the initials of the city across the bay (and when Oakland is a major league town in its own right).

If those uniforms are real, then this is an epic disappointment. On the level of "The Homer".

thehomer.jpg

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Ummm why does the circle on the main logo not have an even stroke?

The same uneven stroke is on the "SF" secondary, too. I don't know what would be worse: if they have a reason for it, or if nobody in the organization has noticed it.

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Ummm why does the circle on the main logo not have an even stroke?

The same uneven stroke is on the "SF" secondary, too. I don't know what would be worse: if they have a reason for it, or if nobody in the organization has noticed it.

Golden State Warriors Unveil New Logo, Color Scheme And Branding Elements

Depth was added to the circular band portion of the logo ? taken directly from the original model ? to provide a modern customization of the graphic design.

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So that's supposed to be "depth"? I've seen depth. That's just off-center. And it's a silly conscious choice to make.

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That is embarassingly weak. The primary logo looks incomplete and the "SF" mark doesn't necessarily fit. Their in Oakland aren't they?

I'll add this to this thread also.

1011GSWLOGOSHEETweb.jpg

hold up, they're using black as well? (judging by the logos on the black BG)

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A lot of teams use black background just to show which logo to use because chances are they'll have to use the logo on black somewhere. Doesn't mean it's a team color.

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Here's my attempt to fix the logo. Took away Copperplate, extra circle, and changed it to read "The Bay." Need to add "The" but did it in about 10 minutes using Adobe Photoshop Elements.

logoedit.png

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I'm looking at the SF logo and thinking the Warriors inexplicably want to be the big time version of the North Little Rock Arkansas Travelers.

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Those Jerseys look only slightly worse than the horrible team creation teams on the NBA 2k series.

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Fantastic a great modern update to a classic look. The Warriors were a team without an identity with that weird logo the last decade. Now they look like the Golden State Warriors again.

Good one! Hahahaha!

This sucks bad. Even the colors are weak. Copperplate? Copperplate.

Copperplate? COME ON!

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