conesbeans

New Orange Bowl Logo

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Why not incorporate the orange dot in discover into an Orange and call it a day?

Because that would be brand identity 101, never compromise your identity. Putting an orange in the Discover logo would be compromising Discover's brand identity. It's the same as some logos you don't put it on anything but a solid background. They've worked to create this identity, so putting an orange in their logo would ruin that identity.

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The Discover "O" looks too much like an orange and is distracting.

Discover_Orange_Bowl_lb_NoR.embedded.prod_affiliate.56.JPG

Um, you do realize that that is what Discover's logo looks in the first place, right? Besides, I like it better than that goofy smiling orange.

Yes. I am not from another planet and know what the Discover logo looks like. The competing element of the "O' in the Discover logo combined with the actual orange right above is distracting.

I like it......it's about time for a change

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Good on them for finding a sponsor in this tough economy.

I, for one, will miss the goofy smiling orange (not that it was great by any means). It's not a bad logo and in many ways it's superior to the old logo, but this is just another lifeless corporate logo. Plus, the crown doesn't work anymore now that there's no goofy smiling face to give it context and that's before you get realize that it's kind of clumsily rendered in relation to the rest.

It was not an issue for the Orange Bowl committee, it was more an issue for ESPN since they have the BCS for the next four years and title sponsorship rights for the BCS bowls are sold by ESPN. A reason in which FedEx left passed was on the amount of commercial dollars which ESPN required. The same in terms of commitment goes to Papa John's as they left the Birmingham Bowl in favor of using their money partnering with the NFL.

I was only being sarcastic...

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I think it's a pretty good logo.

I too like the smiling orange, but this isn't that bad.

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