BadSeed84 Posted October 6, 2010 Share Posted October 6, 2010 Huge downgrade imo, old logo was iconic, new logo is plain and horrible looking!What were they thinking! Link to comment Share on other sites More sharing options...
BBTV Posted October 6, 2010 Share Posted October 6, 2010 Looks like a logo for a software company or isp or something. The lowercase letters in the circle "retro" logo they had was best, but yeah that one was pretty recognizeable. "The views expressed here are mine and do not reflect the official opinion of my employer or the organization through which the Internet was accessed." Link to comment Share on other sites More sharing options...
sinistas Posted October 6, 2010 Share Posted October 6, 2010 What is with companies throwing long-standing/iconic identities in the garbage for new generic crap? Ugh. Link to comment Share on other sites More sharing options...
CS85 Posted October 6, 2010 Share Posted October 6, 2010 That's one of the worst downgrades I've ever seen. I mean...really? this is serious, right? Quote "You are nothing more than a small cancer on this message board. You are not entertaining, you are a complete joke." twitter Link to comment Share on other sites More sharing options...
chuckymack Posted October 6, 2010 Share Posted October 6, 2010 This is legit, as far as I know. And it's also uninspired. Bleh. Sigs are for sissies. Link to comment Share on other sites More sharing options...
burgundy Posted October 6, 2010 Share Posted October 6, 2010 It was almost too easy. Link to comment Share on other sites More sharing options...
Audiodrama Posted October 6, 2010 Share Posted October 6, 2010 This is easily the best example I've seen of a company ruining their brand. An absolutely horrific redesign. Link to comment Share on other sites More sharing options...
mightynine Posted October 6, 2010 Share Posted October 6, 2010 Well, they've used that font on their labels for a while now, so it's not THAT new.Wouldn't be surprised if in a few years they backtrack from it and reinstate the old logo, like what they did with Old Navy. Link to comment Share on other sites More sharing options...
SilverNRed Posted October 6, 2010 Share Posted October 6, 2010 This is easily the best example I've seen of a company ruining their brand. An absolutely horrific redesign.My least favorite still goes to when Pizza Hut changed, but this is terrible too.The new logo looks like it was created in PowerPoint by someone who only had 45 seconds to come up with something. I can't believe someone was paid to come up with this and that it was the winning choice when all was said and done. Link to comment Share on other sites More sharing options...
loogodude90 Posted October 6, 2010 Share Posted October 6, 2010 Huge downgrade. I'm a little surprised Wiki hasn't been updated to reflect the change yet. WIZARDS ORIOLES CAPITALS RAVENS UNITED Link to comment Share on other sites More sharing options...
andrewharrington Posted October 6, 2010 Share Posted October 6, 2010 It just completes the transformation of Gap from American Classic to American Apparel® Ripoff. I still don't have a website, but I have a dribbble now! http://dribbble.com/andyharry [The postings on this site are my own and do not necessarily represent the position, strategy or opinions of adidas and/or its brands.] Link to comment Share on other sites More sharing options...
altosax29b Posted October 7, 2010 Share Posted October 7, 2010 This is probably the biggest major logo fail of the year IMO. Isn't it just this font? LOL Link to comment Share on other sites More sharing options...
Evan Posted October 7, 2010 Share Posted October 7, 2010 Link to comment Share on other sites More sharing options...
illwauk Posted October 7, 2010 Share Posted October 7, 2010 It just completes the transformation of Gap from American Classic to American Apparel® Ripoff.American Apparel is the first thing I thought of when I saw that. Of course, the Gap caters to a crowd that apparently thinks bland is cool, so maybe they know what they're doing. Link to comment Share on other sites More sharing options...
andrewharrington Posted October 7, 2010 Share Posted October 7, 2010 The in-store signage is a pretty blatant ripoff of the American Apparel® aesthetic (Helvetica Heavy, colored black, left-aligned). I still don't have a website, but I have a dribbble now! http://dribbble.com/andyharry [The postings on this site are my own and do not necessarily represent the position, strategy or opinions of adidas and/or its brands.] Link to comment Share on other sites More sharing options...
oddball Posted October 7, 2010 Share Posted October 7, 2010 Downgrade? Really? Okay, first of all you have to have a good logo for it to be a downgrade. GAP's original logo was far from a good logo. Iconic? What, because it's been around for 20 years or so? This is like saying the Clippers logo and the Clippers are iconic and that the new Clippers logo, uniforms, and team are a downgrade from the previous one. Um, sorry. But when you start with crap, and change to crap, it's still crap. That is exactly what the GAP logos are. Link to comment Share on other sites More sharing options...
BrandMooreArt Posted October 7, 2010 Share Posted October 7, 2010 its all ive been hearing about this week. its hilarious how much back lash its received from the design community. im in on it too though, im calling it the worst logo of the year GRAPHIC ARTIST BEHANCE / MEDIUM / DRIBBBLE Link to comment Share on other sites More sharing options...
ricearoni1287 Posted October 7, 2010 Share Posted October 7, 2010 agree with everyone, this is horrible. They had a recognizable logo and they turn to this? Link to comment Share on other sites More sharing options...
CDixonDesign Posted October 7, 2010 Share Posted October 7, 2010 Seems like Gap has taken the stance of requesting designs from the community, in other words, a bit of spec work. Twitter is buzzing throughout the design community to take a stand against it... Link to comment Share on other sites More sharing options...
BrandMooreArt Posted October 7, 2010 Share Posted October 7, 2010 Seems like Gap has taken the stance of requesting designs from the community, in other words, a bit of spec work. Twitter is buzzing throughout the design community to take a stand against it...yea ive also seen the crowd sourcing links. my advice to every designer is NOT to do it! let the GAP lie in the bed they've made, unless they're paying you. i dont think ive ever seen so many people tweeting about one topic before, especially a logo. from David Airey to myself, i just have to laugh about all the wide spread negativity. GRAPHIC ARTIST BEHANCE / MEDIUM / DRIBBBLE Link to comment Share on other sites More sharing options...
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