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The GAP's new logo


BadSeed84

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Gap is the ONLY high-priced place I will shop. Period. I bought a $70 pair of jeans there, and it lasted me 4 years. Guess where I still buy my jeans? The Gap. They have the quality that is worth the pricetag.

They've always had their iconic modern typeface to go along with it... and now this crap? All I can say is "FFFFFFFFFFFFFFFFFF!"

Seriously? I have no idea how old you are, but that's the first time I've ever heard Gap referred to as a high-priced place. I can understand if you're in high school or college, but I don't equate "over priced" with "high priced". I guess it was around age 24 that I found it really hard to like anything at any of those ubiquitous mall stores anyway. And yes, anyone who pays money to advertise where they shop is a total complete douchebag. It goes double for people who wear low-end clothes marketed by relatively high-end designers (Michael Kors, Hugo Boss, etc.) just as a way of saying "look at me - I can afford to buy this brand!". When I think of the major designers, I'm thinking about classy or fashionable clothes, suits, shoes, etc. - not tacky sweatshirts that read "KORS" or "BOSS" on them - yet I see people all the time who obviously aren't in the demographic that those places are catering to wearing these items, and it's pretty pathetic. No, you can't afford that stuff. You can afford to be a billbord for those brands, but you can't afford what their core merchandise. Not that it matters anyway - it's possible to have style on nearly any budget, you just have to be smart about where you go, when you go there, and what you get. Labels for the sake of labels is ridiculous. It just so happens that most of my stuff does have labels, but if I couldn't afford it, I'm sure I could find a way to get stuff that appeals to me and reflects my personality, I would just have to look a little harder.

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Gap is the ONLY high-priced place I will shop. Period. I bought a $70 pair of jeans there, and it lasted me 4 years. Guess where I still buy my jeans? The Gap. They have the quality that is worth the pricetag.

They've always had their iconic modern typeface to go along with it... and now this crap? All I can say is "FFFFFFFFFFFFFFFFFF!"

Seriously? I have no idea how old you are, but that's the first time I've ever heard Gap referred to as a high-priced place. I can understand if you're in high school or college, but I don't equate "over priced" with "high priced".

Seriously, yes. I'm a college student who has never bought jeans at anywhere other than Kohl's for my entire life until the Gap. To me $70 is high priced for any item of clothing... I put in just enough effort and money into my clothing style to (hopefully) prevent me from looking like a bum. To me, though Gap Jeans, since they hold up so well over such a long period of time, are absolutely worth the price. I don't shop at Hollister and American Eagle - occasionally Aeropostale - because I still find them too high-priced. Maybe I've just learned that from my overly-frugal parents.

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Gap is the ONLY high-priced place I will shop. Period. I bought a $70 pair of jeans there, and it lasted me 4 years. Guess where I still buy my jeans? The Gap. They have the quality that is worth the pricetag.

They've always had their iconic modern typeface to go along with it... and now this crap? All I can say is "FFFFFFFFFFFFFFFFFF!"

Seriously? I have no idea how old you are, but that's the first time I've ever heard Gap referred to as a high-priced place. I can understand if you're in high school or college, but I don't equate "over priced" with "high priced".

Seriously, yes. I'm a college student who has never bought jeans at anywhere other than Kohl's for my entire life until the Gap. To me $70 is high priced for any item of clothing... I put in just enough effort and money into my clothing style to (hopefully) prevent me from looking like a bum. To me, though Gap Jeans, since they hold up so well over such a long period of time, are absolutely worth the price. I don't shop at Hollister and American Eagle - occasionally Aeropostale - because I still find them too high-priced. Maybe I've just learned that from my overly-frugal parents.

I wouldn't call the Gap high-priced, but I wouldn't call it overpriced either. I've bought plenty of pairs of jeans over the years, and the ones that still remain my favorite pairs are from the Gap. I generally buy them on sale, but they're worth every penny of what I spend.

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Perhaps I'm just a penny pincher/frugal/cheap/whatever you want to call it, but I rarely spend over $20 for any article of clothing. I'm not in college any more, make decent money, and COULD afford to spend $70 on a pair of jeans if I wanted to...but why? You can get Wranglers at Target for $14!

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GAP logo is not that bad I mean look at Sears new logo.

Granted, I do Sears advertising for a living, but I kinda dig the new Sears logo (no, I didn't design it). On its own, yes, it's a bit bland, I'll admit. However, when it's in the circulars, it looks much, much better with the lighter fonts they've been using recently.

The off-mall Sears stores (which sell appliances/hardware/lawn & garden...basically everything but fashion) still use the old logo, for the record.

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Heh... when I see someone wearing branded clothes, I think, "what a turd. He overpaid to be an ad."

Same here. Back when I had my flower shop I actually had people come in and offer to buy the shirts my employees wore, saying they loved the "Temple of Bloom" name. I'd give them the shirts (hey, free advertising and it made me seem like a nice guy) but never understood the concept of PAYING A COMPANY FOR THE PRIVILEGE OF WEARING IT'S BRAND. It's supposed to go the other way around, people, if at all.

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I wouldn't call the Gap high-priced, but I wouldn't call it overpriced either. I've bought plenty of pairs of jeans over the years, and the ones that still remain my favorite pairs are from the Gap. I generally buy them on sale, but they're worth every penny of what I spend.

That's exactly what I'm saying. :)

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GAP logo is not that bad I mean look at Sears new logo.

Granted, I do Sears advertising for a living, but I kinda dig the new Sears logo (no, I didn't design it). On its own, yes, it's a bit bland, I'll admit. However, when it's in the circulars, it looks much, much better with the lighter fonts they've been using recently.

The off-mall Sears stores (which sell appliances/hardware/lawn & garden...basically everything but fashion) still use the old logo, for the record.

Don't get me wrong I do like the Sears new logo but on it own its kinda look generic but if they put like a Blue or Black background then the logo wouldn't be bad.

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Heh... when I see someone wearing branded clothes, I think, "what a turd. He overpaid to be an ad."

but never understood the concept of PAYING A COMPANY FOR THE PRIVILEGE OF WEARING IT'S BRAND.

thats the beauty (or evil) of branding and advertising. companies rarely sell a product anymore, and instead invest millions of dollars in selling and idea, culture, or experience. a company cannot create a brand, the consumer does it. brand is what people think and feel about a company and often times becomes cult like. (think of the tribal nature of sports fans). they will gravitate towards a particular brand because they wish to be part of something a bit bigger than themselves and be with likeminded people. so its not about advertising as much as it is being a part of something bigger. a sub culture

ill use Hollister as an example, because its one of my favorite places to shop. i do so because 1. i love their products. the shirts are amazingly soft and comfortable and smell good too. i also love the style and designs. 2. the brand/culture of Hollister is very appealing. its as simple as "im a young guy who loves the beach". their products are exactly the same as A&F, when they release a new shirt both stores get the same design, the logo/name only changes. i dont shop at A&F because that brand archetype and culture is different and not what im into.

as a branding and logo specialist, one of my favorite things to do at the mall is sit outside a store and watch the people go in and out. even if everyone was wearing blank clothing, its fairly easy to guess what stores and brands they like by their age, style, and general personality.

 

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BEHANCE  /  MEDIUM  /  DRIBBBLE

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