ryanlion13 Posted November 12, 2010 Share Posted November 12, 2010 "I do like the color scheme. That light, electric blue paired with black is sharp and if I'm not mistaken is unique in the NHL, correct? I also like the idea of simplifying the shape of Nevada and making it a quasi-playing card. That's smart. Beyond those two things, I just don't see the rest of the set stacking up against extant NHL logos. The biggest thing that bothers me is the shape of the primary spade. It's just shaped awkwardly. This is compounded by the fact that you used a completely different spade (one that's shaped more like what I would think of when I think of a spade) for the playing card/state logo. If I were to see the primary by itself, I could pick out that it was a spade, an A, and there was a hockey stick in the middle. I would still think it was a bit awkwardly shaped, like it had been quickly hand-drawn, but whatever. Paired with the secondary logo though, it becomes glaring. If you're set on using that specific shape, then I'd suggest replacing the spade in the secondary with one that was the same shape as the primary.Are all the strokes necessary? Three on the primary, and four (or maybe five? I can't tell if silver is involved there) on the secondary.The wordmark(s) is a bit of a yawn. "Aces" looks like it's in Mountain Dew's old typeface and "Las Vegas" is in that Deftone Stylus font which is fairly common on the internet if not overused. I do like the drop-shadow treatment you gave "Las Vegas" though as it's simple, yet still uses two colors (again unless silver is involved and I can't see it, in which case it's too much).I like your overall ideas here with the exception of the primary. (All the symbolism in here just makes it look forced). I'd make the spade and sticks from the secondary logo the primary. If you want an A in there, just put an A in the middle of the middle of the spade. Use a typeface that would be seen on an actual playing card too:Come to it, you could use something like the above for your wordmarks and uniform numbers too.And when it comes to uniforms, I agree with Ryan Lion in going with something simple, classy and perhaps retro. What do you think of when you think of a playing card? Essentially a clean, simple design that is fairly ubiquitous.To reiterate, I like the overall idea here and some of the specific nuts and bolts are solid. After some overhauling, this whole set can be excellent. Keep working at it "After reading this I do think I have a further suggestion. I liked what you went for on the primary, but looking at it again it does feel like a minor league logo - something where they tried really hard.I wonder if you could take the spade with the crossed sticks in the secondary and make that the primary. Its simpler and gets the point across. The secondary can remain the same with all the great pieces - the card/Nevada, the new main logo, the word mark A for Aces up top and the stylized star that locates Vegas and borrows from the Citys logo.I do love this color set. It stands out. One of the thinks I'm thinking is to borrow from the current Panthers set. It has some modern lines mixed with retro striping, especially on the sleeves. Just leave out the superfluous strings they have on fron. Use that new primary logo idea and put the secondary on the shoulder.And I LOVE the idea of using playing card font for the numbers and name lettering. Link to comment Share on other sites More sharing options...
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