pagan696 133 Posted December 15, 2010 The Meineke "Car Care" Bowl will be renamed the Belk Bowl beginning next season, officials announced Tuesday. The new sponsorship deal with the Charlotte-based department store company runs through the 2013 game.The game at Bank of America Stadium started in 2002 as the Continental Tire Bowl. Meineke Car Care Centers became the sponsor in 2005. The game features teams from the ACC and Big East. I like that they incorporated the Charlotte crown (unofficial/past logo) into the design. 0 Share this post Link to post Share on other sites
super123matrix 0 Posted December 15, 2010 wow. this is something. i like it 0 Share this post Link to post Share on other sites
YELDARBfield 278 Posted December 15, 2010 This is a pretty nice logo, but there's one problem. I'm pretty sure the football at the bottom of the shield is the football from the NFL logo.If it's not, then it's pretty dang close. 0 Share this post Link to post Share on other sites
RuffDawg 0 Posted December 15, 2010 It's an awful-sounding name, but the logo redeems it. Really nice. 0 Share this post Link to post Share on other sites
BRice16 73 Posted December 15, 2010 It showcases the awful new Belk logo. Who the hell thought that was an upgrade from this: 0 Share this post Link to post Share on other sites
BlueSky 423 Posted December 15, 2010 It showcases the awful new Belk logo. Who the hell thought that was an upgrade from this:Me. I like the new one. It's not perfect but it is indeed an upgrade. And the original name...can you imagine the cheers that went up among playes and fans alike on learning they'd earned a trip to the...Continental Tire Bowl?? 0 Share this post Link to post Share on other sites
KJTALBOT 102 Posted December 15, 2010 What a surprise. The new Belk logo is lower case and in that shade of blue that everyone is using. See facebook, walmart, the new Big Ten logo, etc. 0 Share this post Link to post Share on other sites
dudsy 0 Posted December 15, 2010 i like the use of the crown. that's pretty clever, but i'd like to see a little bit more of that teal/bluegreen color charlotte uses (or used to use) on everything. 0 Share this post Link to post Share on other sites
1stDownCreative 6 Posted December 15, 2010 It showcases the awful new Belk logo. Who the hell thought that was an upgrade from this:*raises hand* 0 Share this post Link to post Share on other sites
BRice16 73 Posted December 16, 2010 Interesting. The two people here that have commented prefer the new Belk logo, while it has been almost unanimously panned in retail and other design forums and site. 0 Share this post Link to post Share on other sites
returntoglory16 0 Posted December 17, 2010 Interesting. The two people here that have commented prefer the new Belk logo, while it has been almost unanimously panned in retail and other design forums and site.They both blow, in my opinion. The old one screams early 1990s and the new one is just trying too hard. And neither of them give me a clue as to what the hell Belk is. 0 Share this post Link to post Share on other sites
BRice16 73 Posted December 18, 2010 Interesting. The two people here that have commented prefer the new Belk logo, while it has been almost unanimously panned in retail and other design forums and site.They both blow, in my opinion. The old one screams early 1990s and the new one is just trying too hard. And neither of them give me a clue as to what the hell Belk is.The old one that you say "screams" 90's has been on their stores since the 1960s. 0 Share this post Link to post Share on other sites
njmeadowlanders 162 Posted December 18, 2010 Interesting. The two people here that have commented prefer the new Belk logo, while it has been almost unanimously panned in retail and other design forums and site.They both blow, in my opinion. The old one screams early 1990s and the new one is just trying too hard. And neither of them give me a clue as to what the hell Belk is.The old one that you say "screams" 90's has been on their stores since the 1960s.Yeah I thought 1950-something. And it should stay in the 50's. Definitely prefer the new one. 0 Share this post Link to post Share on other sites
elsephen 4 Posted December 18, 2010 At least the old Belk logo had a bit of originality. They 'upgraded' to the generic style logo that every company in America uses. It'll be dated within 3 years.The football logo is ok, but I feel they could have done something creative with the football shaped petals. 0 Share this post Link to post Share on other sites
the admiral 29,148 Posted December 18, 2010 What's '90s about a big-ass swash? That's '70s, man. 0 Share this post Link to post Share on other sites
thirt13n 0 Posted December 18, 2010 Interesting. The two people here that have commented prefer the new Belk logo, while it has been almost unanimously panned in retail and other design forums and site.They both blow, in my opinion. The old one screams early 1990s and the new one is just trying too hard. And neither of them give me a clue as to what the hell Belk is.Make that 3 people, at least. And, I have to agree with what others have said. No way does it invoke a 90s feel. 0 Share this post Link to post Share on other sites
