Pharos04 Posted March 7, 2011 Share Posted March 7, 2011 The Rox have unveiled a new logo recently apparently trying to dive into more relation (at least identity-wise) with the Red Sox. The logo went from this:to this:Full Story here along with a PDF of the new system Link to comment Share on other sites More sharing options...
walkerws Posted March 7, 2011 Share Posted March 7, 2011 I don't like that they have three different fonts. In a logo, IMHO, when you have more than two fonts you lose out on having a defined logo. To me, this is a solid logo for an independent team, but pick one font and go with it. The ROX is very direct in evoking the Red Sox and they MAY need to change that if the BoSox get chippy. Link to comment Share on other sites More sharing options...
TrueYankee26 Posted March 7, 2011 Share Posted March 7, 2011 It's an improvement, but it looks too much like a Red Sox affiliate, while they're playing in an indy league w/ no affiliates Link to comment Share on other sites More sharing options...
McCall Posted March 7, 2011 Share Posted March 7, 2011 I don't like that they have three different fonts. In a logo, IMHO, when you have more than two fonts you lose out on having a defined logo. To me, this is a solid logo for an independent team, but pick one font and go with it. The ROX is very direct in evoking the Red Sox and they MAY need to change that if the BoSox get chippy.They only have 2. "Rox" and "Massachusetts" are the same font, so it's really no different from the previous Red Sox primary, where Boston and Red Sox were 2 different fonts. But, why do they even have Massachusetts on there? And why is the baseball only below Rox? Why couldn't it also be above it? There's just empty navy space there. Someone didn't look over the logo very closely before going forward. Link to comment Share on other sites More sharing options...
slapshot Posted March 7, 2011 Share Posted March 7, 2011 Two design firms and two identities = big mess. Link to comment Share on other sites More sharing options...
JQK Posted March 7, 2011 Share Posted March 7, 2011 Another case of "Great Idea/Poor Execution" Link to comment Share on other sites More sharing options...
habsfan1 Posted March 7, 2011 Share Posted March 7, 2011 What's the deal with the boxing gloves on a baseball logo? Link to comment Share on other sites More sharing options...
Firefly Posted March 7, 2011 Share Posted March 7, 2011 Well, it is an indy league so maybe they are staging a boxing match between innings. Or maybe they wanted to invoke another sport because they thought it was too "baseball-y". Indy league zigs when right thinking people would correctly zag. Link to comment Share on other sites More sharing options...
Lights Out Posted March 7, 2011 Share Posted March 7, 2011 What's the deal with the boxing gloves on a baseball logo?From Wikipedia:Brockton is the sixth largest city in Massachusetts and is sometimes referred to the "City of Champions", mainly due to the success of native boxers Rocky Marciano and Marvin HaglerThat probably explains the gloves. Link to comment Share on other sites More sharing options...
PurpleRush Posted March 7, 2011 Share Posted March 7, 2011 A big improvement, though basically anything would have been.As for the ball not appearing above the O, I think the O would then be lost with so much white behind it,rendering no outline at all. Link to comment Share on other sites More sharing options...
north dakota Posted March 8, 2011 Share Posted March 8, 2011 That is one of the best minor league baseball logos. Link to comment Share on other sites More sharing options...
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